Digital Marketing Executive

2 weeks ago

Kolkata, West Bengal, India Sportiqo Fitness LLP Full time ₹ 2,16,000 - ₹ 2,64,000 per year

Job Title: Digital Marketing Executive

Location: Kolkata – Chinar Park

Salary: ₹18,000 – ₹22,000 per month

Job Type: Full-time

Job Summary:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.

Key Responsibilities:

1. Social Media Management

  • Develop, schedule, and publish posts across all social media channels.
  • Monitor engagement, respond to comments/messages, and grow community presence.
  • Create campaigns to increase brand awareness and lead generation.

2. Performance Marketing

  • Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.
  • Track ROI, monitor performance, and adjust strategies for maximum conversions.

3. SEO & Website Management

  • Implement on-page and off-page SEO strategies.
  • Conduct keyword research and competitor analysis.
  • Coordinate with developers/designers for website updates and performance improvements.

4. Content Creation

  • Create engaging content for social media, blogs, emailers, and ads.
  • Collaborate with the design team for creatives, videos, and promotional materials.

5. Analytics & Reporting

  • Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
  • Generate weekly and monthly performance reports.
  • Provide insights and suggestions for improving campaign results.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • Proven experience (1–3 years) in digital marketing.
  • Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
  • Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.
  • Excellent communication, creativity, and analytical skills.
  • Ability to manage multiple tasks and meet deadlines.

Preferred Qualifications:

  • Experience with video editing or basic graphic design.
  • Knowledge of email marketing tools .
  • Understanding of branding and consumer psychology.

Benefits:

  • Competitive salary and incentives.
  • Opportunity to work on multiple brands and campaigns.
  • Growth and learning opportunities.
  • Friendly and collaborative work environment.

Job Type: Full-time

Pay: ₹18, ₹22,000.00 per month

Application Question(s):

  • Are you willing to work on weekends?
  • Are you willing to fill this position immediately?

Experience:

  • Google Ads: 1 year (Required)
  • Meta Ads: 1 year (Required)

Work Location: In person

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