Digital Marketing Manager
1 week ago
About the Role:
We are looking for a creative and data-driven Digital Marketing & Social Media Executive to manage and grow our online presence. The ideal candidate will plan and execute digital campaigns that promote our study abroad programs, engage students, and strengthen our brand visibility across digital platforms.
Key Responsibilities:
Plan and execute digital marketing campaigns across Google, Meta (Facebook, Instagram), and other platforms.
Create, manage, and post engaging content on social media channels (Instagram, Facebook, LinkedIn, YouTube, etc.).
Run paid ads (Google Ads, Meta Ads) to generate quality leads.
Monitor campaign performance and prepare weekly/monthly analytics reports.
Work with the counselling team to align marketing activities with student recruitment goals.
Manage email marketing, WhatsApp promotions, and SMS campaigns.
Coordinate with graphic designers and video editors for content creation.
Handle SEO, website updates, and online reputation management (ORM).
Stay updated with digital trends and competitors' activities in the education sector.
Key Skills Required:
Proven experience in Digital Marketing / Social Media Marketing (preferably in education or service industry).
Hands-on experience with Google Ads, Meta Business Suite, SEO tools, and Analytics.
Strong creative thinking and content writing skills.
Basic understanding of Canva / Photoshop / video editing tools.
- Excellent communication and time management skills.
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