Content Writer

2 weeks ago


Hyderabad, Telangana, India Paycio Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Company Overview

We are a fast-growing blockchain and cryptocurrency startup dedicated to delivering innovative solutions in the Web3 space. Our mission is to empower users through cutting-edge decentralized technologies while fostering an engaged and informed community. We are seeking a talented Crypto & Social Media Content Writer to join our dynamic marketing team and help us amplify our brand presence.

Job Summary

As a Crypto & Social Media Content Writer, you will create compelling, accurate, and engaging content focused on cryptocurrency, blockchain technology, and social media platforms. You will craft content that resonates with our target audience, including crypto enthusiasts, investors, developers, and the broader Web3 community. Your work will span blog posts, social media campaigns, whitepapers, newsletters, and marketing materials, ensuring clarity in explaining complex concepts and driving community engagement.

Key Responsibilities

  • Content Creation
    : Write high-quality, SEO-optimized content including blog posts, articles, whitepapers, case studies, and email newsletters that highlight our products, industry trends, and thought leadership in the crypto and Web3 space.
  • Social Media Content
    : Develop engaging, platform-specific content for social media channels such as X, YouTube, Reddit, Telegram, Instagram, and LinkedIn, tailored to drive engagement and brand awareness.
  • Research & Analysis
    : Conduct in-depth research on cryptocurrency markets, blockchain technologies, smart contracts, DeFi, and regulatory developments to produce accurate and insightful content.
  • Community Engagement
    : Monitor social media platforms and crypto forums to identify trending topics, engage with audiences, and incorporate user feedback into content strategies.
  • Brand Consistency
    : Ensure all content aligns with the company's brand voice, messaging, and tone, maintaining consistency across all platforms.
  • SEO & Analytics
    : Utilize SEO best practices to optimize content for discoverability and track performance metrics to refine content strategies.
  • Collaboration
    : Work closely with marketing, design, and product teams to create cohesive campaigns and visually appealing content, including blog banners and social media graphics.
  • Thought Leadership
    : Translate complex crypto and blockchain concepts into clear, concise, and engaging narratives for both technical and non-technical audiences, including startup founders, investors, and compliance professionals.

Qualifications

  • Experience
    : 2+ years of experience in content writing, with a focus on cryptocurrency, blockchain, or fintech industries. Proven experience creating content for social media platforms (e.g., X, YouTube, Reddit, Telegram).
  • Technical Knowledge
    : Strong understanding of cryptocurrency, blockchain technology, smart contracts, DeFi, and Web3 trends. Familiarity with regulatory frameworks (e.g., SEC, MiCA, IRS crypto tax guidelines) is a plus.
  • Writing Skills
    : Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical concepts for diverse audiences.
  • Social Media Expertise
    : Proficiency in crafting platform-specific content and understanding audience behaviors on social media networks like X, Instagram, and LinkedIn. Experience with social media analytics tools is a plus.
  • Research Skills
    : Ability to conduct thorough research using credible sources, including podcasts, social media, and industry reports, to stay updated on crypto trends and news.
  • Technical Tools
    : Familiarity with content management systems (CMS), SEO tools (e.g., Google Analytics, Ahrefs), and design tools (e.g., Canva, Adobe Creative Suite) for creating blog banners and social media assets.
  • Soft Skills
    : Detail-oriented, self-motivated, and able to work independently or collaboratively with minimal supervision. Strong organizational skills to manage multiple deadlines.
  • Portfolio
    : A recent portfolio showcasing crypto-related writing, including blog posts, social media content, or whitepapers, is required.
  • Bonus Skills
    : Experience with AI tools (e.g., ChatGPT, prompt engineering) or knowledge of meme culture in the crypto space is a plus.

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