News Content Writer

1 week ago

Ahmedabad, Gujarat, India Gracia Marcom | Purpose Driven Agency Full time ₹ 3,00,000 - ₹ 3,60,000 per year

Company Description

Gracia Marcom
is a purpose-driven marketing and communications agency with over 13 years of expertise in branding, strategy, and digital marketing.

We help businesses craft powerful narratives, amplify their presence, and connect authentically with their audiences.

With a Bronze Medal EcoVadis Sustainability Rating, we are committed to meaningful creativity, ethical communication, and measurable results.

At Gracia Marcom, creativity meets strategy — and every story is built to make an impact.

Website:

Role Description

We are seeking a skilled and versatile
Content Writer
who can write like a journalist and think like a marketer.

The role involves creating SEO-optimized, audience-driven, and brand-aligned content across multiple formats — from blogs and press releases to ad copies and website content.

This is a
full-time, on-site position
based in
Gota, Ahmedabad
, ideal for someone passionate about storytelling, media, and digital strategy.

Key Responsibilities

1. Research & Strategy

  • Understand client products, services, and brand positioning.
  • Conduct research, competitor analysis, and develop audience personas.
  • Collaborate with client servicing and strategy teams to define key messaging and campaign goals.

2. Content Creation

  • Write and edit content for websites, blogs, newsletters, social media, and ad campaigns.
  • Develop journalistic content such as press releases, interviews, and feature stories.
  • Ensure all writing adheres to SEO best practices and brand tone guidelines.

3. Editorial Excellence

  • Proofread and fact-check for accuracy, clarity, and consistency.
  • Maintain AP Style and editorial integrity across all deliverables.
  • Ensure high-quality, publication-ready content with zero errors.

4. Collaboration

  • Work closely with design, SEO, and marketing teams to align content with campaigns.
  • Present drafts, incorporate feedback, and optimize for engagement and visibility.

5. Innovation & Growth

  • Use AI tools (e.g., ChatGPT) for research, ideation, and productivity.
  • Stay updated on the latest trends in SEO, content strategy, and digital storytelling.
  • Leverage analytics and audience insights to continuously improve content quality and performance.

Key Skills & Competencies

  • Excellent command over English and journalistic writing
  • Proven experience in SEO content writing and editing
  • Strong research, storytelling, and proofreading skills
  • Understanding of audience psychology and digital platforms
  • Familiarity with CMS platforms such as WordPress or HubSpot
  • Working knowledge of SEO tools (Ahrefs, SEMrush, SurferSEO, Google Analytics)
  • Adaptable, creative, detail-oriented, and deadline-driven

Qualifications

  • Bachelor's or Master's degree in Mass Communication, Journalism, English, or Marketing
  • Minimum of 2 years of experience in content writing, copywriting, or editorial roles
  • A strong portfolio of published content (blogs, news articles, or brand features preferred)

Why Join Us

  • Purpose-driven, sustainability-focused marketing agency
  • Creative, collaborative, and growth-oriented work culture
  • Opportunities to work across industries and content formats
  • Exposure to both journalistic and marketing-style writing
  • Clear growth path towards editorial or strategy leadership roles

Location

Gota, Ahmedabad (On-site)

Type

Full-time

Experience

2–4 years

Salary Range

₹25000– ₹30000 PM (based on experience and skills)

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