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Analytics Role

2 weeks ago

Pune, Maharashtra, India PURETECH CODEX Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Implement and manage Adobe Analytics and Adobe Launch across websites

and mobile applications.


• Own the end-to-end tagging lifecycle from solution design and technical

specs to QA, deployment, and validation.


• Experience with Adobe Experience Platform WebSDK (AEP WebSDK)


• Collaborate with stakeholders to translate business needs into technical

tracking requirements, and deliver them independently.


• Maintain and update Solution Design References (SDRs) and documentation

for all implementations.


• Ensure data quality through manual QA and automated testing tools like

Observpoint.


• Set up and troubleshoot third-party pixels for marketing and analytics needs.


• Use debugging tools (Charles Proxy, browser dev tools, Adobe Debugger, etc.)

to troubleshoot and optimize tag behavior.


• Deliver meaningful insights through tools like Adobe Workspace, Power BI, or

Tableau.


• Stay updated with Adobe platform updates, privacy regulations (GDPR, CCPA),

and best practices in digital analytics.

Required Skills & Experience


• 10–15 years of hands-on experience in Adobe Analytics and Adobe Launch.


• Strong understanding of data layers, tagging strategy, and implementation best

practices.


• Experience independently managing end-to-end measurement

implementations on enterprise-level digital properties.


• Familiarity with JavaScript and HTML, especially in the context of tag

deployment and debugging.


• Skilled in QA, with exposure to Observpoint or similar validation tools.


• Strong cross-functional communication skills to work with Marketing, Product,

and Engineering teams.


• Ability to connect digital data with business KPIs and deliver insights.


• Experience with data visualization tools like Adobe Workspace, Power BI, or

Tableau.

Nice to Have


• Familiarity with Customer Journey Analytics (CJA) and Adobe Target


• Working knowledge of third-party pixel management


• Understanding of privacy compliance and consent management tools