Product Marketing Lead

About the Company

At Facilio, we're reimagining how properties are run across the globe. We empower some of the world's largest buildings to optimize real-time operations through a unified platform. By moving away from legacy systems, Facilio enables real-time monitoring, predictive analytics, and streamlined workflows across diverse portfolios, including commercial, retail, and healthcare properties.

You can check out how we've transformed operations for some of our marquee enterprise clients who trust Facilio to drive efficiency and innovation across their real estate portfolios.

Check out our
website
and
culture video
to learn more about us and about life at Facilio.

Role Overview

This role exists because
Product Marketing at Facilio is now entering a compounding stage
.

Facilio's flagship product, Connected CMMS has crossed an inflection point:

• 70+ enterprise customers
• a strong, differentiated positioning
• presence across multiple regions and verticals
• expanding complexity across sales motions, buyer personas, and GTM paths

At this stage, Product Marketing is
no longer about getting the product off the ground
. It's about
building the systems that allow it to scale — repeatedly, predictably, and globally
.

This role is for a Product Marketer who is
energized by that challenge
.

What you'll own

1. Connected CMMS GTM – Strategy & Execution

• Own the go-to-market execution for Facilio's Connected CMMS across regions and verticals.
• Translate Facilio's differentiated positioning into
  clear, repeatable messaging
  that sales teams can confidently use.
• Partner closely with Product, Sales, Solutions, and Demand Gen to ensure alignment from roadmap to revenue.
• Maintain a birds-eye view of how the product is being sold and positioned across markets — and continuously refine for clarity and impact.

2. Competitive Intelligence & Market Signals

• Own Facilio's
  competitive intelligence practice
  for Connected CMMS.
• Track incumbent and emerging competitors, including how AI is being positioned in the CMMS market.
• Translate competitive insights into:
• sharper sales messaging,
• updated website and collateral positioning,
• and practical battlecards that help win deals.
• Actively capture signals from sales calls, implementations, and customer conversations to keep market context fresh and relevant.

3. Messaging Alignment & Sales Enablement

• Own the
  Connected CMMS messaging kit
  for sales and customer-facing teams.
• Drive consistency and ease of articulation across pitches, decks, FAQs, and demos.
• Continuously iterate the elevator pitch based on real deal feedback.
• Run periodic enablement sessions, workshops, or bootcamps to ensure teams understand not just
  what to say
  , but
  why it works
  .

4. ICP Definition & Win/Loss Analysis

• Own and continuously refine the
  Ideal Customer Profile (ICP)
  for Connected CMMS.
• Compare ICP assumptions against real pipeline and closed deals to remove ambiguity.
• Run and evolve the
  win/loss analysis program
  , using interviews and sales inputs.
• Ensure insights are actively fed back into GTM strategy, messaging, and enablement — not left in decks.

5. Category Evangelism & Thought Leadership

• Partner with Demand Gen and Digital to tell compelling stories that build demand for Connected CMMS.
• Identify forums, communities, and channels with high ICP presence and amplify Facilio's voice.
• Work with PR, analyst relations, and external partners to shape Facilio's product narrative.
• Centrally manage the evangelism content calendar (blogs, webinars, whitepapers, POVs).
• Help position Facilio as a forward-looking leader — especially as
  AI becomes central to the future of CMMS
  .

6. Using AI as leverage (internally and externally)

• Use AI to
  improve PMM execution and systems
  :
• synthesizing customer and deal insights,
• spotting patterns across regions and verticals,
• and reducing manual overhead in research and documentation.
• Partner with Product to help
  position Facilio's AI capabilities
  within the CMMS market — grounding narratives in real customer value, not hype.
• Play a key role in shaping how the market understands the shift toward
  intelligent, predictive, outcome-driven CMMS
  .

What makes you a great fit

• 3-6 years of experience in B2B SaaS Product Marketing, preferably in enterprise or platform products.
• Strong experience across messaging, positioning, competitive intelligence, GTM execution, and sales enablement.
• Proven ability to balance
  strategy and hands-on execution
  .
• High agency: you move problems forward without waiting for perfect inputs.
• Strong program management skills — you can drive complex cross-functional initiatives to completion.
• Excellent written and verbal communication skills; you care deeply about clarity and documentation.
• Comfortable working closely with Sales and customers, and using real-world feedback to refine GTM.
• Curious and pragmatic about AI — you see it as a leverage tool, not just a feature trend.