Digital Marketing Executive

2 weeks ago

Chennai, Tamil Nadu, India Kauvery Hospital Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key responsibilities

  • Strategy and planning: Develop and execute comprehensive digital marketing strategies to promote hospital services, consultants, and health packages.
  • Content creation: Create and manage digital content, including social media posts, doctor profiles, patient awareness videos, website content, and infographics, in coordination with consultants and departments.
  • Online platform management: Oversee the hospital's website, social media platforms (Facebook, Instagram, LinkedIn, etc.), and the hospital's Google My Business profile, ensuring information is accurate and up-to-date.
  • Campaign management: Plan, run, and monitor digital advertising campaigns, including Google Ads and Facebook Ads, and manage SEO/SEM activities.
  • Performance analysis: Track and analyze the performance of all digital marketing campaigns and activities, providing regular reports on metrics like website traffic, leads, and engagement.
  • Reputation management: Manage online reviews and maintain a positive hospital reputation across all digital channels.
  • Collaboration: Work closely with medical and administrative teams to ensure messaging is consistent and to identify new marketing opportunities.
  • Budget management: Prepare and manage the marketing budget and track the return on investment (ROI) for campaigns.
  • Market research: Conduct market research to identify trends, patient needs, and opportunities for growth.

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