Digital Marketing Executive

1 week ago

Skillhai The Institute Of Skill Development B Model Town Phase Near Metro Station Gate No Delhi DL India Skillhai Full time ₹ 2,00,000 - ₹ 8,00,000 per year

Company Description SKILLHAI: The institute of Skill Development was started on 23 March 2017 with a vision of skilled young India. In these 5 years of journey, we have skilled more than 11,000 students and placed them in different sectors as per their eligibility. We are Skillindia, NSDC Certified skill training partner with ISO Certification (ISO 9001:2015) for Quality and Management. We are also part of Ministry of Micro, Small & Medium.  Job Description ROLE SUMMARY:As part of the Marketing team in the Digital Business department, this incumbent would assist the team to plan and execute digital marketing activities, measure performance of digital marketing campaigns across owned / paid / earned channels, and social media platforms. The incumbent will work closely with internal customer success, design, product & sales teams, and external parties to drive our digital brand awareness and lead generation performance.PRINCIPAL DUTIES AND RESPONSIBILITIES:Execute digital marketing initiatives according to the marketing plans to achieve business objectives in various digital channels, e.g., website, social media, eDM and paid digital campaignsDevelop marketing message for various channels, including our online community platform, social media, eDM, and sales enablement. Closely report, monitor, and optimize campaign performanceContribute to data analytics that facilitate the marketing campaign performance measurementSupport virtual and hybrid events to smoothly run on our community platform, lead certain aspects of digital operationContribute to the branding, content, and creative aspects of our online platform Qualifications>=1 years of relevant work experience in digital marketing or digital operations, preferably in B2C or education sectorDegree holder or above in Marketing / Advertising / Business or related disciplineExperience on social media promotion (Facebook and Instagram)Experience on Google Ads campaignsKnowledge of web analytics with various tools, e.g., Google AnalyticsExperience with leading marketing automation tool A good team player, willing to help and support colleagues when there's needDetail-minded, proactive, creative and flexible at workAbility to prioritize and execute tasks under pressure and meet tight deadlinesExcellent command in written and verbal English

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