
Associate Brand Manager
7 days ago
Position:
Marketing Manager – D2C Growth
Location:
Bangalore [Work from Office]
Employment Type:
Full-time
About the Role
We are seeking a
Marketing Manager
with proven experience in driving
D2C brand growth
. This role requires a blend of strategic planning and hands-on execution, with expertise in
Shopify website management
and
Google Ads campaign optimization
. You will be responsible for shaping and executing marketing initiatives that fuel customer acquisition, engagement, and retention.
Key Responsibilities
- Develop and execute end-to-end marketing strategies to grow the D2C brand.
- Manage and optimize
Shopify websites
(product catalog, landing pages, integrations, checkout, CRO). - Plan, execute, and scale paid campaigns on
Google Ads
(Search, Display, Shopping, YouTube). - Track and analyze marketing performance, ensuring maximum ROI and growth across channels.
- Work closely with design/content teams to deliver impactful creatives and campaigns.
- Conduct market research to identify trends, customer insights, and growth opportunities.
- Implement retargeting, remarketing, and funnel-based marketing initiatives.
- Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience.
Requirements
- 3–4 years
of experience in marketing, with focus on
D2C brand growth
. - Hands-on expertise in
Shopify website management
. - Strong command of
Google Ads Manager
, with measurable results in scaling campaigns. - Familiarity with web analytics tools (GA4, Shopify Analytics, etc.).
- Knowledge of SEO, SEM, CRO, and performance-driven marketing.
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication and organizational abilities.
Nice to Have
- Experience with Meta Ads, influencer marketing, and affiliate channels.
- Familiarity with CRM and email marketing tools (Klaviyo, Mailchimp, HubSpot).
- Prior experience in a startup or fast-scaling D2C brand environment.
What We Offer
- An opportunity to
own the growth journey
of high-potential D2C brands. - A collaborative, fast-paced work environment.
- Competitive compensation and growth opportunities.
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