Marketing Executive/Digital Marketing Executive

1 week ago

Jaipur, Rajasthan, India IIGJ Research & Laboratories Centre Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Location: Sitapura, Jaipur

Key Responsibilities

Coordination & Communication

  • Facilitate intra- and inter-departmental coordination to ensure timely execution of digital deliverables.
  • Maintain documentation of communications i.e. meetings, action items, and follow-ups with agency.

Performance Monitoring & Reporting

  • Track deliverables across digital channels including website traffic, SEO, paid media, and social engagement.
  • Prepare weekly, monthly, and campaign-specific performance reports with actionable insights.
  • Identify trends, gaps, and opportunities for optimization.

Digital Media Oversight

  • Review and evaluate digital media plans, creatives, and content calendars submitted by vendors.
  • Ensure all artworks and creatives are finalized and approved from the Head of Department (HOD).
  • Monitor ad spend, ROI, and vendor performance against agreed benchmarks.

Website Management & Technical Coordination

  • Coordinate website updates, content uploads, and bug fixes with the development team or vendor.
  • Oversee SEO audits, UX enhancements, and analytics implementation.
  • Ensure website performance aligns with industry standards and internal KPIs.

Domain Contribution: Gems & Jewellery Expertise

  • Actively contribute gemstone and jewellery-related insights during content evaluation and campaign planning.
  • Ensure technical accuracy and relevance of all digital content related to certification, product features, and educational material.
  • Collaborate with content creators to maintain authenticity and credibility in messaging.

Deliverables

  • Weekly/monthly performance dashboards with KPIs and insights
  • Post-campaign reports summarizing results and learnings
  • Artwork approval logs from HOD
  • Quarterly vendor evaluation and website audit reports
  • Ongoing meeting minutes and action trackers

Required Skills & Experience

  • 2-3 years of experience in digital marketing coordination, performance analysis, or website management
  • Strong understanding of Google Analytics, Meta Ads Manager, SEO tools, and CMS platforms
  • Familiarity with gems and jewellery industry and grading , certification services offered.
  • Excellent communication, documentation, and stakeholder management skills
  • Proficiency in Excel, PowerPoint, and reporting tools

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