Conversion Analyst

Key Responsibilities

• Analyze Conversion Metrics:

Track and interpret data from Amazon Seller Central, Brand Analytics, and other reporting tools to measure conversion rates, traffic sources, and listing performance.

• Optimize Product Listings:

Identify elements impacting conversions (titles, images, A+ content, pricing, reviews, keywords) and provide actionable insights for improvement.

• Customer Behavior Insights:

Analyze buyer journey and identify drop-off points in the funnel to enhance customer experience.

• Advertising Performance Review:

Evaluate Amazon PPC and DSP campaigns' impact on conversion rates; recommend optimizations based on ROI and ACoS trends.

• A/B Testing:

Design and analyze split tests for images, copy, and pricing to determine the most effective strategies.

• Competitor Analysis:

Monitor competitors' listings, pricing, and promotional tactics to identify gaps and opportunities.

• Reporting & Dashboarding:

Develop regular performance reports and visual dashboards to communicate key findings and recommendations to management.

• Collaboration:

Work closely with content creators, marketing teams, and product managers to implement improvements and track results.

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, or related field.
• 2+ years of experience in e-commerce data analysis, preferably within Amazon Seller Central or Vendor Central.
• Strong analytical skills and experience with data tools such as Excel, Google Sheets, Power BI, or Tableau.
• Proficiency in using Amazon Seller Central, Brand Analytics, and Helium 10 / Jungle Scout tools.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Familiarity with Amazon PPC and SEO best practices.
• Strong communication and presentation skills.
• Attention to detail and the ability to turn complex data into actionable insights.

Preferred Qualifications

• Experience in managing or analyzing Amazon PPC campaigns.
• Understanding of attribution models and multi-channel analytics.
• Experience in Python or SQL for data manipulation (a plus, not required).
• Certification in Amazon Advertising or Data Analytics (Google, HubSpot, etc.).

Job Type: Full-time

Pay: ₹25, ₹30,000.00 per month

Work Location: In person