SEO Executive
1 day ago
About Us:
RP UXCollab is seeking a results-driven SEO Executive with a proven track record of improving organic visibility, driving qualified traffic, and delivering measurable growth for businesses. The ideal candidate must have strong hands-on experience in on-page, off-page, technical SEO, and the evolving landscape of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). You will be responsible for managing complete SEO strategies that directly align with business goals and growth.
Key Responsibilities
1. SEO Strategy & Execution
- Develop, implement, and optimize SEO strategies to increase organic traffic and search rankings across major search engines.
- Conduct detailed keyword research, competitor analysis, and SEO audits.
- Plan and execute on-page SEO tasks including content optimization, metadata updates, URL structuring, and internal linking.
2. AEO (Answer Engine Optimization)
- Optimize content for featured snippets, People Also Ask (PAA), Knowledge Panels, and zero-click search environments.
- Structure content using schemas, Q&A formats, and conversational search optimization.
- Improve the site's ability to rank on answer engines like Google SGE, Bing Copilot, ChatGPT search, and voice assistants.
3. GEO (Generative Engine Optimization)
- Adapt SEO strategies for AI-driven search engines, ensuring brand visibility in AI-generated responses.
- Optimize content to appear in generative search summaries, AI answers, and synthesized search results.
- Research search behavior shifts driven by AI and implement content strategies that align with generative search algorithms.
4. Technical SEO
- Identify and resolve technical SEO issues such as crawl errors, indexing issues, site architecture improvements, and page speed optimization.
- Work with developers to implement SEO best practices across website updates and new features.
5. Off-Page SEO
- Build and manage high-quality link-building strategies, partnerships, and outreach campaigns.
- Monitor backlink profile health and identify opportunities for domain authority improvement.
6. Analytics & Reporting
- Track, analyze, and report performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others.
- Prepare monthly reports on keyword ranking progress, traffic insights, and ROI metrics.
- Recommend data-driven improvements to maximize SEO performance.
7. Collaboration
- Work closely with content writers, designers, and sales teams to ensure SEO alignment in campaigns and content planning.
- Stay updated with the latest SEO and search engine algorithm trends, tools, and best practices.
Requirements
- Proven track record of improving SEO performance (please include examples or portfolio).
- Hands-on experience with on-page, off-page, and technical SEO.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in key SEO tools (Google Analytics, GSC, Ahrefs, SEMrush, Screaming Frog, etc.).
- Good understanding of HTML, CSS, and website CMS (WordPress/Shopify/etc.).
- Strong analytical, problem-solving, and communication skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Experience working with large websites or high-competition niches.
- Knowledge of local SEO, schema markup, and international SEO.
- Basic understanding of content marketing and copywriting principles.
Job Type: Full-time
Pay: ₹35, ₹50,000.00 per month
Work Location: In person
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