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Content & Copy Writer
3 weeks ago
Key ResponsibilitiesBrand Voice & Messaging
- Own and evolve Benny's Bowl's brand voice — warm, trustworthy, witty, and pet-loving.
- Ensure tonal consistency across all channels — website, ads, social media, packaging, and customer communication.
- Craft messaging that builds emotional connection and trust with pet parents.
Copywriting & Campaigns
- Write high-converting copy for digital ads (Meta, Google, YouTube), landing pages, and email/SMS campaigns.
Collaborate with the marketing and design teams to conceptualize campaign ideas, taglines, and brand moments.
Translate product USPs and nutritional benefits into crisp, consumer-first messaging.
- Manage content calendars aligned with marketing campaigns, festive launches, and partnerships.
Content Strategy & Storytelling
- Lead the content strategy for blogs, newsletters, and community content.
- Plan and create story-led content (founder stories, product origin, customer journeys).
- Develop influencer and UGC content briefs for pet creators and social collaborations.
- Work with SEO specialists to ensure content contributes to discoverability and organic growth.
Collaboration & Team Leadership
- Collaborate cross-functionally with the design, performance marketing, and brand teams.
- Manage freelance writers, content creators, or agencies when needed.
- Review and edit all content before publishing — uphold quality, accuracy, and tone of voice.
Job Type: Full-time
Pay: ₹50, ₹70,000.00 per month
Work Location: In person
