Digital Marketing Executive

5 days ago

Bellandur Bengaluru Karnataka, India Patel Group of Institutions Full time ₹ 3,60,000 - ₹ 5,40,000 per year

Job Description – Digital Marketing Executive

Institution: Patel Group of Institutions

About the Institution:

Patel Group of Institutions (PGI) is a leading educational hub offering a diverse range of programs in Science, Management, Law, Nursing, and Pre-University education. Our mission is to shape the next generation of leaders through academic excellence, innovation, and holistic development.

We are looking for a passionate and result-driven Digital Marketing Executive to strengthen our online presence and lead generation for admissions across our institutions.

Key Responsibilities:

    1. Social Media Management

  2. Manage and grow the institution's official pages across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).

  3. Develop and execute content calendars for campus events, achievements, and admission campaigns.
  4. Plan, post, and monitor creative content — reels, stories, carousels, posters, and videos.

  5. Engage with followers, respond to queries, and enhance brand presence organically.

    1. Meta Ads (Facebook & Instagram Ads)

  7. Strategize, create, and optimize Meta Ads campaigns for admissions and brand awareness.

  8. Target audience segmentation based on demographics, location, and interests (students, parents, professionals).
  9. Track and analyze campaign performance using CTR, CPC, and ROAS metrics.

  10. Collaborate with the design team for creative ad copies and visuals.

    1. Search Engine Optimization (SEO)

  12. Conduct keyword research and on-page/off-page SEO for college websites.

  13. Optimize website pages, blogs, and landing pages for top Google rankings.
  14. Manage backlinks, technical SEO audits, and improve website Domain Authority (DA).

  15. Coordinate with the content and development team to implement SEO best practices.

    1. Google Ads & Analytics

  17. Plan and manage Google Search, Display, and YouTube Ads for admissions and course promotions.

  18. Set up conversion tracking, measure ROI, and generate performance reports.

  19. Analyze campaign data through Google Analytics and Tag Manager for insights and improvement.

    1. Institutional Branding & Coordination

  21. Support offline marketing campaigns through digital amplification.

  22. Collaborate with academic and admissions teams to align campaigns with admission goals.
  23. Track education market trends and competitor activities to refine strategies.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, Communication, or related field.
  • 1–3 years of experience in Digital Marketing (preferably in Education Sector).
  • Proficiency in Meta Business Suite, Google Ads, SEO Tools (Ahrefs, SEMrush, or Uber suggest).
  • Strong understanding of Google Analytics, Search Console, and Tag Manager.
  • Excellent copywriting and visual communication skills.
  • Ability to manage multiple campaigns with attention to detail and deadlines.

Preferred Skills:

  • Experience in Education Lead Generation Campaigns.
  • Familiarity with CRM tools and admission funnels.
  • Basic knowledge of Canva, Photoshop, or video editing tools is a plus.

Compensation:

Commensurate with experience and performance.

Job Type: Full-time

Pay: ₹20, ₹45,000.00 per month

Benefits:

  • Commuter assistance
  • Provident Fund

Education:

  • Bachelor's (Preferred)

Work Location: In person

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