Outreach Specialist

Company Overview

Kalinga University, Raipur, a premier institution of teaching and research, is recognized under Chhattisgarh Private Universities Act 2005 and section 2 (f) of UGC Act 1956. With a dedicated team of employees, the university focuses on delivering quality education and fostering intellectual growth. Located in Raipur, the university offers a vibrant and collaborative work environment. More details can be found on their website at

Job Overview

The Outreach Specialist at Kalinga University, Raipur, plays a vital role in strengthening the institution's community presence and building strategic relationships. This is a full-time, mid-level position located in Raipur, requiring a hands-on professional with 1 to 3 years of relevant experience. The role demands expertise in utilizing various outreach tools and strategies to engage effectively with diverse stakeholders, ultimately enhancing the university's brand image and stakeholder relationships.

Qualifications and Skills

• Proficiency in using lead generation tools to identify and engage potential partners and stakeholders (Mandatory skill).
• Solid understanding and practical experience with public relations strategies to enhance the university's visibility (Mandatory skill).
• Experience with customer relationship management (CRM) systems to maintain and build long-term relationships.
• Skilled in email marketing platforms for creating and managing campaigns that effectively reach the target audience.
• Competence in social media management to develop content that aligns with outreach goals and brand identity.
• Ability in content creation, including writing, editing, and producing high-quality materials for various channels.
• Strong data analysis skills to measure the effectiveness of outreach initiatives and make data-driven decisions.
• Knowledge of SEO optimization techniques to increase the visibility of online content in search results.

Roles and Responsibilities

• Develop and execute strategic outreach plans that align with the university's goals and objectives.
• Identify and establish relationships with community partners, organizations, and stakeholders to foster collaboration.
• Create and manage email marketing campaigns to effectively communicate with prospective students and partners.
• Coordinate and organize events that promote the university and engage with the community.
• Monitor and analyze outreach campaign performance to continuously improve strategies and achieve better outcomes.
• Collaborate with the marketing team to enhance social media presence and expand digital outreach efforts.
• Prepare reports and presentations on outreach activities, showing impact and areas for development.
• Utilize SEO strategies to optimize online content, ensuring it reaches the intended audience efficiently.

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