Assistant Manager

1 week ago

Bengaluru, Karnataka, India Something's Brewing Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Background

Kaapi Machines is an industry leader into the B2B Coffee equipment space, servicing top F&B and corporate customers for 10+ years. It has now entered the B2C space with its sister company Something's Brewing. SB is positioned to become a leader in the Home brewing segment. We are looking to convert coffee lovers into coffee brewers.

Role & Responsibilities

Here are the key expectations from the role:

Blog

  • Create a list of SEO approved blog topics for the month
  • Create content for the blog using AI tools
  • QC + humanise the content
  • Optimise for SEO
  • Publish the blog

Content Creation

  • Write copy/content for different marketing collateral – online & offline

Social Media

  • Plan the monthly content calendar for different channels
  • Coordinate with the agency/team to get the content
  • Publish the content
  • Manage interactions & engagements

Agency Engagement

  • Briefing the agency on the monthly calendar
  • Coordinating the content production
  • Reviewing agency's work

Marketing Automation

  • Create customer journeys for pre & post sales
  • Design the user communication flows
  • Create content for the flows
  • Setup the flows on the marketing automation tool
  • Analyse & improve the campaign performance

Integrated Marketing Campaign Mgmt

  • Lead every marketing campaign across all channels
  • Coordinate execution across channels
  • Monitor & be responsible for overall campaign success

Analytics & Reporting

  • Report sales data on a daily/weekly basis to management
  • Analyse data to observe trends & patterns
  • Suggest improvements to the management for processes/content/strategy/etc

Internal & External Relationships

  • Internal: Product/Business Management team
  • Internal: Operations team
  • Internal: Marketing & communications team
  • External: Agencies & vendors
  • External: Roasters & brewers

Qualifications and Education Requirements

Graduate with min. 3 years overall in content & marketing and min. 1 years in a similar role

Experience with a D2C brand, hospitality brand, coffee startup, or premium consumer brand

Passion for coffee is a big plus

Preferred Skills

Strong Presentation & Communication skills. Strong interpersonal skills, ability to work in a team

Self-starter, Bias for Action, Project management, Hands-on execution, Excellent planning, Contingency planning.

Additional Notes

Previous experience working with hospitality brands, coffee shops preferred

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