Senior Content Writer

2 days ago

Indore, Madhya Pradesh, India visko Full time ₹ 1,50,000 - ₹ 4,50,000 per year

Job Summary

We are seeking a highly creative and strategic Senior Content Writer to elevate Visko Group 's brand voice. In this role, you will lead the creation of compelling, research-backed content that drives engagement, leads, and customer retention.

You will not only produce high-quality copy but also help shape our content strategy, edit the work of junior writers, and ensure consistency across all channels. You will translate complex industry concepts into clear, accessible, and engaging narratives.

Key Responsibilities

1. Content Creation & Strategy

  • Produce high-quality, well-researched content across various formats: blog posts, whitepapers, case studies, website copy, email newsletters, and social media.
  • Develop and manage a content calendar aligned with marketing goals and product launches.
  • Collaborate with the SEO team to ensure all content is optimized for search engines without sacrificing readability.

2. Editing & Quality Control

  • Act as the "gatekeeper" for the brand voice, ensuring all internal and external communications adhere to style guidelines.
  • Review and edit content produced by junior writers and freelancers, providing constructive feedback to help them improve.
  • Update and maintain the company Brand Style Guide.

3. Research & Collaboration

  • Interview subject matter experts (SMEs) within the company to capture technical nuances and turn them into reader-friendly stories.
  • Collaborate with Design and UX teams to ensure visual and written elements work seamlessly together.
  • Analyze content performance metrics (views, time on page, CTR) and optimize future content based on data.

Requirements & Qualifications

  • Experience: 2-5 years of experience in copywriting, content marketing, or journalism (B2B experience is a plus).
  • Portfolio: A strong portfolio demonstrating a range of writing styles (long-form, punchy ad copy, technical writing).
  • Education: Bachelor's degree in English, Journalism, Marketing, or a related field.
  • Skills:
  • Impeccable grammar and proofreading skills.
  • Strong understanding of SEO best practices and keyword integration.
  • Ability to manage multiple projects under tight deadlines.
  • Experience interviewing SMEs and conducting independent research.

Tools Proficiency

  • CMS: WordPress, Webflow, or HubSpot.
  • Project Management: Asana, Trello, or
  • SEO Tools: SEMrush, Ahrefs, or Clearscope.
  • Design (Basic): Canva or Figma (for collaboration).
  • AI Tools: Familiarity with using AI (e.g., ChatGPT/Jasper) for outlining or ideation (while maintaining human quality) is a plus.

Job Type: Permanent

Pay: ₹11, ₹37,726.76 per month

Benefits:

  • Provident Fund

Work Location: In person

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