Content Writer

8 hours ago

Mumbai, Maharashtra, India PinnacleU Full time ₹ 6,00,000 - ₹ 18,00,000 per year


Position:
Senior Executive – Content Writer


Location:
Mumbai


Working Days:
5 Days Working


Experience Required:
6+ years


Client:
Leading Brand in the Food & Beverage Industry


Salary:
Competitive Package

Job Overview

We are looking for a
Senior Executive – Content Writer
with a flair for storytelling and a deep understanding of digital communication. The role involves crafting impactful content that drives brand engagement across multiple platforms, including social media, digital ads, PR, and internal communication.

The ideal candidate will have strong writing skills, an eye for creativity, and experience working in fast-paced brand or agency environments — preferably within the
Food & Beverage or FMCG industry
.

Key Responsibilities

  • Develop high-quality content for digital, social media, PR, and internal communication channels.
  • Create engaging copy for Google ads, YouTube ads, website banners, blogs, and retail communication.
  • Collaborate with design, photography, and video teams to produce cohesive and impactful brand communication.
  • Ideate and craft content strategies that help grow audience reach, brand awareness, and engagement.
  • Manage end-to-end communication for campaigns — from conceptualization to execution.
  • Work with PR agencies to identify strong brand hooks and ensure timely, high-quality delivery of press materials.
  • Draft and review scripts for product videos, promotional campaigns, and brand storytelling.
  • Coordinate with internal stakeholders to ensure brand consistency across all content touchpoints.
  • Edit and proofread content to maintain accuracy, tone, and style guidelines.
  • Manage corporate and B2B communication as needed.

Qualifications and Skills

  • Bachelor's or Master's degree in English, Communications, Marketing, or related field.
  • Minimum
    6 years of relevant experience
    in copywriting or content creation.
  • Prior experience in an
    advertising agency or the Food & Beverage industry
    is highly preferred.
  • Excellent command over English — written and verbal.
  • Strong understanding of
    social media trends, digital content formats, and consumer behavior
    .
  • Proficient in managing cross-functional collaboration with creative, design, and marketing teams.
  • Ability to think creatively and translate brand goals into engaging copy.
  • A proactive, detail-oriented professional with a passion for storytelling and brand building.

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