Product Marketing Executive

18 hours ago

Mumbai, Maharashtra, India Brandintellé Full time US$ 90,000 - US$ 1,20,000 per year

Role Overview:

We are looking for a dynamic and detail-oriented 
Product Marketing Executive
 to join our team. This role is key to ensuring product-market fit, driving demand, and enabling go-to-market success. You will work closely with product, sales, and customer success teams to define positioning, messaging, and competitive differentiation.

Key Responsibilities:

  • Develop product positioning and messaging that differentiates our products in the market.
  • Create and execute go-to-market (GTM) strategies for new product launches and feature updates.
  • Conduct market research, competitive analysis, and customer interviews to inform messaging and content strategy.
  • Collaborate with the sales team to create sales enablement tools (pitch decks, battle cards, product sheets).
  • Drive demand generation initiatives in collaboration with the digital marketing team.
  • Create high-quality product marketing content including website copy, case studies, whitepapers, email campaigns, and videos.
  • Track and measure the effectiveness of marketing campaigns and iterate based on data-driven insights.
  • Act as a product evangelist across all internal and external stakeholders.

Requirements:

  • 2-3 years of experience in product marketing, preferably in a B2B SaaS environment.
  • Strong understanding of marketing principles, GTM strategies, and SaaS customer journeys.
  • Excellent written and verbal communication skills.
  • Proven ability to craft compelling messaging and content.
  • Familiarity with marketing tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads, etc.
  • Ability to work cross-functionally and manage multiple projects simultaneously.
  • Creative thinker with attention to detail and problem-solving skills.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or related field. MBA is a plus.
  • Exposure to analytics and data-driven marketing.
  • Experience working in a fast-paced startup or scale-up environment.

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