Sr. Digital Marketing Executive

Greetings from PSGR Krishnammal College for Women

Senior Digital Marketing Executive

The Senior Digital Marketing Executive will lead the institution's digital strategy with a strong focus on branding, SEO, digital campaigns, website management, and creative design. The role demands expertise in digital growth, online visibility, and brand positioning, with hands-on experience in Photoshop, Illustrator, and content creation.

Key Roles & Responsibilities

1. Develop & Implement Digital Marketing Strategies

• Craft and execute comprehensive digital strategies aligned with institutional goals.
• Utilize SEO/SEM, content marketing, email marketing, and social media to drive engagement and increase student enquiries.
• Study market trends, student behaviour, competitor activities, and demand patterns to shape strategy.
• Identify opportunities to expand the college's digital footprint and strengthen brand presence.

2. Lead & Optimize Digital Campaigns

• Plan, manage, and optimize multi-channel campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and education portals.
• Monitor lead quality, cost per lead, and ROI to continuously improve campaign efficiency.
• Track and manage enquiries from digital channels and work with admissions teams for conversion.
• Use performance data to adjust and enhance campaign strategies in real time.

3. Advanced SEO Management (High Priority)

• Conduct detailed keyword research for academic programs, admissions, and institutional visibility.
• Improve ranking for program pages, departmental pages, and the overall website.
• Implement on-page, off-page, and technical SEO best practices.
• Create and manage SEO-driven content including blogs, articles, student stories, and event updates.
• Strengthen local SEO to improve visibility on Google Maps and local search results.
• Track, analyse, and report SEO performance monthly.

4. Website & Content Management

• Oversee updates of academic programs, admission guidelines, placements, and events on the website.
• Ensure accuracy, consistency, and SEO optimization across all pages.
• Improve landing page UI/UX to increase enquiries and applications.
• Collaborate with designers and developers to maintain an attractive and user-friendly website.

5. Content Creation & Creative Design

• Collaborate with internal teams to create high-quality, engaging content that aligns with brand messaging.
• Design digital assets using Adobe Photoshop, Illustrator, Canva, and other tools.
• Create banners, posters, brochures, social media creatives, videos, and promotional materials.
• Ensure all content reflects the college's branding and institutional standards.

6. Social Media Strategy & Management

• Plan and execute impactful social media calendars and platform-specific content.
• Highlight achievements, campus life, research, placements, and academic activities.
• Monitor engagement, grow followers, and respond promptly to queries and comments.
• Manage video content, reels, and live event coverage.

7. Analytics, Insights & Reporting

• Monitor digital performance across SEO, website traffic, PPC, social media, and email campaigns.
• Prepare weekly/monthly reports for management with actionable insights.
• Use data-driven findings to recommend improvements in strategy, content, and campaigns.
• Track the full student enquiry-to-admission journey and enhance conversion funnel.

8. Cross-Functional Collaboration & Team Leadership

• Work closely with admissions, placements, HR, academic departments, and IT teams.
• Align marketing activities with institutional priorities and seasonal cycles.
• Provide guidance and mentorship to junior digital staff, interns, and freelancers.
• Coordinate with external agencies to ensure timely delivery of campaigns and creative work.

9. Stay Updated with Industry Trends

• Keep track of emerging digital tools, trends, and technologies.
• Experiment with new platforms, ad formats, and strategies to maintain a competitive edge.
• Apply industry best practices to continuously enhance digital performance.

Requirements

• Bachelor's or Master's degree in Marketing, Digital Marketing, Media, or related fields.
• 4–7 years of experience in digital marketing, preferably in educational institutions.
• Strong expertise in branding, SEO, SEM, social media, and performance marketing.
• Proficient in Photoshop, Illustrator, Canva, and other design tools.
• Experience with Google Analytics, Search Console, SEMRush, Ads Manager, etc.
• Ability to run and optimize Google Ads, Meta Ads, and PPC campaigns.
• Excellent communication, creativity, leadership, and analytical skills.
• Ability to work in a fast-paced academic environment and manage multiple projects.

How to Apply

Interested candidates may send their updated resume and portfolio (if any) to:

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person