Product Specialist

Key Roles & Responsibilities

• Liaison with Sales Team for market research and understand customer segmentation.
• Translate customer requirements into actions for product and therapy development –
• Discussions with KOLs on procedural and product feedback
• Prepare and work on PSA contracts.
• Identify proctors appropriate for PSA.
• Plan marketing initiatives and training programs for each PSA

• Get PSA contract prepared and signed by Global Professional Education Team and each proctor after complete evaluation.

• Plan and conduct webinars.

• Patient awareness programs
• Case studies

• Clinical papers / white papers – collaborate with KOLs on study and liaison with medical writer to draft analyze data and draft the paper.

• Plan & execute Masterclasses / Training programs in collaboration with Sales team for new customers.

• Plan Masterclasses with Proctors in each zone
• Prepare budget sheet and take approvals as appropriate.
• Inform Proctor with approved dates and prepare for training program.
• Prepare participant list with Sales Team
• Arrange for participants' travel to host city.
• Arrange collaterals for training.

• Manage on-ground arrangements – live cases, classroom training.

• Training for Orthopedics

• Prepare list of orthopedics ready to be trained.
• Discuss and plan masterclass with Proctors from Orthopedic / Pain Medicine department.
• Plan workshops (1 day/2 days) every quarter in each zone
• Plan peer-to-peer training for selected orthopedics
• Select proctor and plan for training on live cases.

• Arrange for travel to the location.

• Share reading materials and marketing collaterals for enhanced knowledge sharing.

• Participate in Orthopedic conferences to demonstrate our product portfolio and networking.

• Product Complaints –

• Liaison with Sales Team to understand the nature of product complaint.
• Raise complaint and send details to PIQ team for evaluation.
• Once acknowledged, collaborate with global team to request for repairing of faulty units and asking for a loaner unit.
• Team up with Supply Chain management team to get the faulty unit picked up and sent for repair and get loaner unit to India.
• Follow up on repair status and get the unit back in India.

• Send back loaner unit to US warehouse.

• Train sales personnel on product features and clinical data

• Product features – Coolief*, Game Ready & Med4Elite
• Pre-work Anatomy
• Customer Segmentation

• Marketing initiatives for customers

• Stock Management & Forecasting –

• Collaborate with Sales Team on understanding their requirement of stocks every quarter.
• Prepare Rolling forecast with National Business Head
• Share Rolling forecast with Supply Chain Head in India
• Monitor and check availability of STOs placed.

• Collaborate on fulfilling sample requests raised by Sales Teams

• Conference Participation

• Prepare list of all important Pain Management conferences that Avanos must participate for brand and product awareness in collaboration with Sales Team
• Connect with conference authorities for participation, discussing receivables against sponsorship.
• Arrange and prepare list of documents and share email with National Business Head for approval on sponsorship costs.
• Share required data with Finance and MDM team for vendor registration / update details where necessary.
• Follow up on payment processing.

• Arrange for stall fabrication through vendors, product demo, marketing collaterals to be put on display and sharing.

• Create marketing campaigns for product awareness – through KOL, hospital and channel management.

• Through media & press stories – associate with media journalists, public relations agencies/stringers to help publish successful patient case studies and product stories in print and digital media.
• Through Patient Awareness Camps – Identify doctors, hospitals, non-profit organizations, and patient groups to conduct patient awareness programs on pain pathway and screening for pain symptoms.

• CMEs, Hub & Spoke model workshops.

• Develop marketing collaterals as deemed appropriate by Sales Team for usage – brochures, standees, patient education materials using content available of Showpad.

• Liaison with and manage vendors:
• Coordinate with vendor for content sharing with customers.

• Design & print of marketing collaterals, stationery for training programs.

• Travel to personally connect with KOLs on marketing activities, training programs.

Product Specialist