Senior Web Data Analyst

1 week ago

Ahmedabad, Gujarat, India Growby Exx Services Full time ₹ 5,00,000 - ₹ 12,00,000 per year

We are looking for a smart and passionateSr. Web Data Analyst. Who will analyse and interpret web data, provide valuable insights to drive strategic decision-making for our digital initiatives.

Key Responsibilities:

  • Mine, and analyse granular hit/event level web, product, sales, and digital marketing data.
  • Build Tableau dashboards to support product stakeholders.
  • Build Tableau data sources that can allow for self-serve usage of product and web data.
  • Build conversion funnels across multiple product lines to help product teams understand the complete customer journey.
  • Develop customer segmentation models and activation testing plans.
  • Work with data engineers to improve and maintain the customer360 and API data models by defining new feature requirements, making improvements to taxonomy, and identifying bug fixes.
  • Work with cross-functional teams (BI Enterprise Data Warehouse, Salesforce MOPS, IT, Product teams) to gather and refine requirements for metrics and dashboards needed by product stakeholders.
  • Develop a good understanding of the business's model, objectives, issues, and challenges by interacting and collaborating with leaders and stakeholders.

Key Skills:

  • Experience using Tableau Desktop/Creator, Adobe Analytics, Amplitude.
  • Advanced SQL knowledge.
  • Experience with cookie-level advertising platform data (Google, Bing, Epsilon, LinkedIn, Facebook etc.) and measuring demand generation KPIs (ROAS, CTRs, Impressions, MTA Attribution, MMM).
  • Experience with cookie-level web/product data and KPIs like usage, conversion funnels, bounce rates, unique visitors, sessions, hits/events, pathing and journey optimization.
  • Experience with Customer Journey Analytics, including mapping cross-channel touchpoints, analyzing end-to-end user flows, and identifying key moments that impact conversion.
  • Experience with designing A/B/Multivariate/Lift testing and measurement for both digital and offline demand generation channels.
  • Experience gathering and refining requirements from business stakeholders.
  • Experience communicating dashboards and findings to both technical and non-technical audiences.

Nice to Have:

  • Experience using Python, SciKit, SQL, Snowflake, hit-level Adobe Analytics data, product usage data, Jupyter Notebooks, Amazon SageMaker, Airflow, Github.
  • Proficiency with data mining, mathematics, and statistical analysis techniques.
  • Experience with predictive modelling techniques, unsupervised, supervised, reinforcement, causal inference machine learning techniques.
  • Experience with the following ML steps: data prep, choosing model, feature creation and selection, training, evaluation, parameter tuning, making predictions.

Education and Experience

  • B Tech or B. E. (Computer Science / Information Technology)
  • 5+ years of experience as Web/Product Data Analyst.
  • Proficiency in SQL & Adobe Analytics is a must.

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