
Digital Marketing Specialist
2 weeks ago
Skills and Qualifications
- Bachelor's/Master's degree in Marketing, Digital Media, Business, or a related field
- Proven experience in managing multi-channel digital campaigns
- Strong knowledge of SEO, SEM, Google Analytics, Google Ads, Meta Ads, and LinkedIn Ads.
- Experience with email marketing and CRM tools.
- Excellent communication and leadership skills.
- Ability to analyze data and present actionable insights
- Knowledge of the LED lighting or electronics industry, will be added advantage
- Familiarity with tools like SEMrush, HubSpot, WordPress, Canva/Adobe Creative Suite.
- Experience working in B2B and B2C environments.
Roles and Responsibility:
- Create digital marketing campaigns.
- Ensure consistency in the brand messaging.
- Work with the sales team to coordinate marketing campaigns.
- Prepare emails and newsletters to send to current customers.
- Launch promotional offers and events to attract new customers.
- Optimise the business website to increase online traffic
- Follow best practices for social media marketing on different platforms.
- Conduct regular audits for social media and website marketing performance.
- Maintain and monitor online listings across various e-commerce platforms.
- Track marketing metrics and analyse digital data to measure marketing success.
Job Types: Full-time, Permanent
Pay: ₹20, ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
Ability to commute/relocate:
- Rs Puram, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
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