Digital Marketing Manager

16 hours ago

Pune, Maharashtra, India Ardur Techserv Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Digital Marketing Manager US Healthcare Domain

Location: Shivane, Pune

Employment Type: Full-time

About Us

Ardur Technology is a fast-growing organization in the healthcare services domain, committed to delivering innovative, reliable, and patient-focused solutions. We are seeking an experienced Digital Marketing Manager with strong healthcare domain expertise to lead and execute digital strategies that build brand presence, drive engagement, and generate qualified leads.

Key Responsibilities

  • Develop and implement digital marketing strategies aligned with healthcare industry standards and compliance regulations (HIPAA, etc. if applicable).
  • Plan and execute multi-channel campaigns across SEO, SEM, paid ads, email marketing, social media, and healthcare-focused platforms.
  • Create content strategies tailored to healthcare audiences—patients, providers, insurers, and B2B stakeholders.
  • Manage website performance, landing pages, and digital assets to optimize for traffic, conversions, and user experience.
  • Monitor, analyze, and report on campaign performance metrics (CTR, CPC, CPL, ROI, patient acquisition cost).
  • Collaborate with cross-functional teams (Sales, Business Development, RCM/Operations, and Healthcare SMEs) to align marketing campaigns with business objectives.
  • Stay updated on healthcare marketing trends, compliance regulations, and digital best practices.
  • Manage and mentor a small team of digital marketing associates/executives.

Qualifications & Skills

  • Bachelor's degree in marketing, Business Administration, or related field; master's preferred.
  • 5–8 years of proven experience in digital marketing, with at least 3 years in the US healthcare industry (provider, payer, hospital, RCM, or healthcare IT).
  • Strong knowledge of digital platforms (Google Ads, LinkedIn Campaign Manager, Facebook Ads, healthcare-specific platforms).
  • Expertise in SEO/SEM, analytics tools (Google Analytics, HubSpot, SEMrush, etc.), and CRM systems.
  • Exceptional content development and storytelling skills, especially for healthcare audiences.
  • Ability to analyze and translate data into actionable insights.
  • Strong communication, leadership, and project management skills.
  • Knowledge of compliance requirements in healthcare marketing (HIPAA, FDA guidelines, etc.) is a strong plus.

What We Offer

  • Competitive salary package with performance-based incentives.
  • Opportunity to lead impactful healthcare campaigns that make a difference.
  • Exposure to international healthcare clients and projects.
  • A collaborative and growth-driven work culture.

How to Apply:

Interested candidates can share their updated resume with the subject line "Application – Digital Marketing Manager ( US Healthcare)" to

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