Territory Sales Manager

2 days ago

Malappuram, Kerala, India Amreinsten Agro Foods Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary

The
Territory Manager – Sales and Distribution
is responsible for achieving sales targets, managing distribution channels, launching new products, expanding market share, and maintaining excellent relationships with channel partners and retailers within a defined geographical area (territory). The role ensures effective execution of sales strategies and optimization of product availability to maximize revenue and brand presence.

Key Responsibilities
1. Sales and Revenue Generation

  • Achieve monthly, quarterly, and annual sales targets.
  • Drive sales through distributor and retail networks.
  • Identify new business opportunities and areas for growth within the territory.
  • Analyze sales data and market trends to adjust strategies as needed.
  • Launch new products and execute related market activities.

2. Channel Management

  • Appoint, develop, and manage distributors and stockists.
  • Monitor distributor performance and ensure compliance with company policies.
  • Ensure timely placement and replenishment of orders.
  • Negotiate trade terms and resolve channel conflicts.

3. Market Development

  • Ensure effective market coverage and availability of products at retail outlets.
  • Conduct regular market visits and ensure retail execution standards (visibility, merchandising).
  • Provide timely feedback on competitor activities and market dynamics.
  • Execute sampling activities to promote product ranges.
  • Drive and manage retailer tie-ups.

4. Team Coordination & Support

  • Lead and guide sales representatives or field executives.
  • Recruit and build a field sales team.
  • Provide regular training and motivation to team members and distributor staff.
  • Conduct joint market working with the field team to improve productivity.
  • Deliver on-the-job training (OJT) to field sales teams to drive organizational objectives.

5. Reporting and Analysis

  • Maintain and submit timely reports on sales performance, market feedback, and competitor activity.
  • Use CRM or sales software for order tracking and customer relationship management.
  • Provide inputs for sales forecasting and planning.

Key Requirements

  • Education:
  • Bachelor's degree in Business, Marketing, or related field.
  • MBA preferred.
  • Experience:
  • 3–5 years of experience in FMCG/Consumer Goods/Pharma/Telecom sales.
  • Prior experience in territory or channel management roles preferred.
  • Skills:
  • Strong negotiation and communication skills.
  • Proficiency in MS Office and sales reporting tools.
  • Ability to analyze data and make strategic decisions.
  • Leadership and team management capabilities.
  • Willingness to travel extensively within the assigned territory.

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