Copywriter

1 week ago

Kerala, India Schbang Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Copywriter [Creative Strategist]

Location: Lower Parel, Mumbai

Position Overview:

We are looking for a seasoned Copywriter [Creative Strategist] with a strong background in crafting impactful digital content and campaign messaging for beauty, fashion, and luxury brands. The ideal candidate brings a blend of creative storytelling, strategic thinking, and deep understanding of digital platforms to help premium brands connect meaningfully with their audiences.

Key Responsibilities:

  • Develop compelling digital copy across platforms including websites, social media, digital ads.
  • Translate brand objectives into creative strategies and written expressions that elevate digital presence and drive engagement.
  • Collaborate with creative, marketing, and UX/UI teams to deliver integrated content solutions that are visually and verbally cohesive.
  • Craft content that reflects the sophistication and tone of high-end beauty, fashion, and lifestyle brands, while remaining innovative and consumer-relevant.
  • Participate in brainstorming sessions and contribute to digital campaign concepts, moodboards, and content plans.
  • Conduct audience and market research to inform content strategies that align with consumer behavior, trends, and digital best practices.
  • Write and maintain brand tone-of-voice guidelines and digital content style guides.
  • Ensure all content is consistent with the brand's messaging, tone, and positioning across digital channels.
  • Present ideas, taglines, and narrative directions to internal teams and, when required, to clients.

Qualifications:

  • Bachelor's degree in Communications, Journalism, Advertising, Marketing, or a related field.
  • Deep understanding of the digital landscape, especially in luxury and lifestyle segments, including knowledge of user behavior, platform-specific formats, and content performance metrics.
  • Strong grasp of branding, storytelling, and tone development across digital media.
  • Excellent communication, conceptual thinking, and editorial skills with strong attention to detail.
  • Ability to manage multiple projects, timelines, and stakeholders in a fast-paced digital environment.

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