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Sales Executive/Sr. Sales Executive
2 weeks ago
Role & responsibilities
Sales & Business Development (Focus on Secondary Sales):
Develop and implement sales strategies to drive secondary sales through distributors and their counters.
Strengthen relationships with distributors and retailers to increase product availability and visibility.
Support and guide distributors in achieving their sales targets through structured sales plans and promotional activities.
Conduct in-market visits to distributor counters, ensuring proper stock availability, branding, and engagement with retailers.
Provide sales training and support to distributor teams to enhance product knowledge and sales effectiveness.
Distributor & Retail Counter Management:
Work closely with company-appointed distributors to track and optimize stock movement at retail counters.
Ensure a smooth order fulfillment process, coordinating between distributors and the supply chain team.
Regularly visit distributor counters to gather market feedback, address challenges, and strengthen relationships with retailers.
Monitor distributor sales performance and implement corrective measures when needed.
Market Analysis & Strategy:
Analyze market trends, competitor activities, and pricing strategies to identify growth opportunities for secondary sales.
Develop insights on consumer preferences and demand patterns to refine sales strategies.
Provide structured feedback to management on distributor and retailer performance.
Sales Performance & Reporting:
Track and evaluate secondary sales performance through distributor reports and field visits.
Maintain updated sales records, forecasts, and market analysis reports for review.
Identify gaps in secondary sales and implement corrective measures to enhance performance.
Product Knowledge & Training:
Maintain a strong understanding of PTMT Taps & Accessories, including their features, benefits, and applications.
Train distributor teams and retail counter sales staff to improve product knowledge and boost sales.
Collaboration & Coordination:
Work closely with the marketing team to develop distributor-level promotional campaigns and retail branding initiatives.
Coordinate with production and logistics teams to ensure timely stock replenishment at distributor counters.
Customer Service & Satisfaction:
Provide on-ground support to retailers and distributors, ensuring prompt resolution of any product or service issues.
Foster long-term relationships to enhance customer loyalty and drive repeat business.
Preferred candidate profile
1+ years of experience in secondary sales, preferably in the plumbing, paint, hardware, building materials industry or Any other Sales except Finance, banking, Edutech and Retail shop counter sales.
