Digital Media Marketing Manager

6 hours ago

Gandhinagar, Gujarat, India 673ce725-101d-40f9-9a03-2c62c38e549c Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Digital Media Marketing Manager (Hotel & Resort Paid Media)

Role Overview

Were seeking an experienced Digital Media Marketing Manager to lead performance-driven paid media campaigns across search and social channels for hotel and resort clients. The ideal candidate will combine analytical rigor with creative insight to manage Google Ads, deploy tracking strategies via Google Tag Manager, analyze behavior in Google Analytics, and visualize campaign performance through Looker Studio dashboards.

Responsibilities

  • Google Ads Management
  • Plan, execute, and optimize paid search and display campaigns to drive bookings and visibility.
  • Monitor ROAS, CPC, CTR, conversions, and adjust bids and targeting accordingly.
  • Paid Social Media Campaigns
  • Manage and scale paid campaigns on platforms like Meta, Instagram, TikTok, LinkedIn, etc.
  • Handle budget allocation, audience segmentation, creative performance, and campaign optimization.
  • Tagging & Tracking (Google Tag Manager)
  • Configure and maintain tags to support accurate conversion tracking and attribution across web and ad platforms.
  • Collaborate with IT or dev teams as needed to implement tracking solutions.
  • Analytics & Reporting (Google Analytics)
  • Monitor campaign impact on website behavior—traffic sources, conversions, user journeys, etc.
  • Generate insights to optimize campaign tactics.
  • Dashboarding (Looker Studio / Google Data Studio)
  • Build interactive dashboards to visualize performance metrics, trends, and KPI progress in real time.
  • Share insights with stakeholders and adjust strategies using data.
  • Collaboration & Strategy
  • Work cross-functionally with creative, content, and marketing teams to ensure aligned messaging and branding.
  • Conduct competitive analysis and recommend media channel shifts or optimizations.

Qualifications

  • Education & Experience
  • Bachelor's degree in Marketing, Communications, or related field.
  • 3+ years of hands-on experience in digital/paid media management, especially in hospitality or travel verticals.
  • Technical Skills
  • Google Ads: campaign creation, optimization, performance measurement.
  • Paid Social: hands-on with platforms like Facebook Business Manager, LinkedIn Ads, etc.
  • Google Tag Manager: tag setup, troubleshooting, event tracking.
  • Google Analytics (GA4): data tracking, analysis, conversion funnel assessment.
  • Looker Studio: dashboard creation, data visualization, KPI reporting.
  • Certifications (preferred)
  • Google Ads Certification (Search, Display, or both).
  • Google Analytics Individual Qualification (GAIQ).
  • Soft Skills & Traits
  • Strong analytical thinking and problem-solving skills.
  • Excellent communication—ability to translate data insights into clear, actionable recommendations.
  • Creativity in campaign ideation and messaging.
  • Time management and ability to juggle multiple campaigns.

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