Digital Marketing Consultant

Job Title:

Digital Marketing Consultant (Instagram Specialist – US Fashion Market)

Freelance / Remote Opportunity

About the Role:

We are seeking an experienced
Digital Marketing Consultant / Freelancer
with deep expertise in
Instagram marketing and social media strategy
, specifically targeting the
US region and fashion/luxury consumer segment
. The ideal candidate will have a proven track record of
growing genuine, region-specific followers
and
driving high-quality engagement
for lifestyle, fashion, or luxury brands.

You will be responsible for assessing existing social presence, creating strategic roadmaps, executing growth campaigns, and aligning content with a high-end brand aesthetic, all while focusing on measurable performance and audience relevance.

Key Responsibilities:

• Audit and optimize
  existing Instagram accounts for audience relevance, engagement quality, and algorithmic performance.
• Develop and execute a
  region-specific Instagram growth strategy
  focused on attracting
  genuine, US-based followers
  .
• Design monthly social media calendars that align with fashion/luxury trends, seasonal campaigns, and brand tone.
• Collaborate with internal stakeholders (creative, content, analytics) to guide content development (Reels, stories, carousels, etc.).
• Provide
  hashtag strategies, influencer recommendations, posting schedules
  , and engagement techniques tailored for the US market.
• Regularly
  monitor, analyze, and report
  on key metrics such as follower growth, engagement rates, geo-demographics, and conversion impact.
• Recommend and execute
  targeted paid campaigns
  when necessary to amplify visibility and audience relevance.
• Stay updated on
  US fashion and lifestyle trends
  , Instagram algorithm changes, and competitive benchmarks.

Required Skills & Experience:

• Minimum
  3 years of hands-on experience
  managing and scaling Instagram accounts in the
  fashion, luxury, or lifestyle
  domain.
• Demonstrated success in growing
  authentic followers in the US region
  , not through bots or inorganic methods.
• Deep understanding of
  Instagram Reels, stories, algorithm behaviors, and content performance metrics
  .
• Strong ability to define and communicate
  content strategies and visual direction
  in collaboration with designers.
• Experience running and optimizing
  Instagram Ads and influencer collaborations
  .
• Knowledge of social media analytics tools (Meta Insights, Sprout, Later, Hootsuite, etc.).
• Strong communication and reporting skills, with a data-driven approach to decision-making.
• Prior experience working with
  DTC brands or e-commerce companies
  in the fashion/luxury space is highly desirable.

What We're Looking For:

• A strategic thinker who can take ownership from day one.
• Someone who understands
  luxury fashion consumers in the US
  — their behavior, preferences, and triggers.
• Not just someone who can "post," but someone who can
  build a digital identity and grow influence
  authentically.
• Professionalism, transparency, and ability to work independently under minimal supervision.

Engagement Type:

• Freelance / Part-Time Consultant
• Initial 3-month engagement, with the possibility of extension based on performance and outcomes
• Remote (must be available to work and report in IST or EST time windows occasionally)

To Apply:

Please send your
portfolio, Instagram accounts you've worked on
, and a brief note on your
approach to growing region-specific followers
to:

Subject line:
Digital Marketing Consultant – Instagram Specialist