
Digital Marketing Consultant
2 days ago
Job Title:
Digital Marketing Consultant (Instagram Specialist – US Fashion Market)
Freelance / Remote Opportunity
About the Role:
We are seeking an experienced
Digital Marketing Consultant / Freelancer
with deep expertise in
Instagram marketing and social media strategy
, specifically targeting the
US region and fashion/luxury consumer segment
. The ideal candidate will have a proven track record of
growing genuine, region-specific followers
and
driving high-quality engagement
for lifestyle, fashion, or luxury brands.
You will be responsible for assessing existing social presence, creating strategic roadmaps, executing growth campaigns, and aligning content with a high-end brand aesthetic, all while focusing on measurable performance and audience relevance.
Key Responsibilities:
- Audit and optimize
existing Instagram accounts for audience relevance, engagement quality, and algorithmic performance. - Develop and execute a
region-specific Instagram growth strategy
focused on attracting
genuine, US-based followers
. - Design monthly social media calendars that align with fashion/luxury trends, seasonal campaigns, and brand tone.
- Collaborate with internal stakeholders (creative, content, analytics) to guide content development (Reels, stories, carousels, etc.).
- Provide
hashtag strategies, influencer recommendations, posting schedules
, and engagement techniques tailored for the US market. - Regularly
monitor, analyze, and report
on key metrics such as follower growth, engagement rates, geo-demographics, and conversion impact. - Recommend and execute
targeted paid campaigns
when necessary to amplify visibility and audience relevance. - Stay updated on
US fashion and lifestyle trends
, Instagram algorithm changes, and competitive benchmarks.
Required Skills & Experience:
- Minimum
3 years of hands-on experience
managing and scaling Instagram accounts in the
fashion, luxury, or lifestyle
domain. - Demonstrated success in growing
authentic followers in the US region
, not through bots or inorganic methods. - Deep understanding of
Instagram Reels, stories, algorithm behaviors, and content performance metrics
. - Strong ability to define and communicate
content strategies and visual direction
in collaboration with designers. - Experience running and optimizing
Instagram Ads and influencer collaborations
. - Knowledge of social media analytics tools (Meta Insights, Sprout, Later, Hootsuite, etc.).
- Strong communication and reporting skills, with a data-driven approach to decision-making.
- Prior experience working with
DTC brands or e-commerce companies
in the fashion/luxury space is highly desirable.
What We're Looking For:
- A strategic thinker who can take ownership from day one.
- Someone who understands
luxury fashion consumers in the US
— their behavior, preferences, and triggers. - Not just someone who can "post," but someone who can
build a digital identity and grow influence
authentically. - Professionalism, transparency, and ability to work independently under minimal supervision.
Engagement Type:
- Freelance / Part-Time Consultant
- Initial 3-month engagement, with the possibility of extension based on performance and outcomes
- Remote (must be available to work and report in IST or EST time windows occasionally)
To Apply:
Please send your
portfolio, Instagram accounts you've worked on
, and a brief note on your
approach to growing region-specific followers
to:
Subject line:
Digital Marketing Consultant – Instagram Specialist
-
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