Digital Marketing Consultant

2 days ago

Pune, Maharashtra, India Plainsurf Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title:

Digital Marketing Consultant (Instagram Specialist – US Fashion Market)

Freelance / Remote Opportunity

About the Role:

We are seeking an experienced
Digital Marketing Consultant / Freelancer
with deep expertise in
Instagram marketing and social media strategy
, specifically targeting the
US region and fashion/luxury consumer segment
. The ideal candidate will have a proven track record of
growing genuine, region-specific followers
and
driving high-quality engagement
for lifestyle, fashion, or luxury brands.

You will be responsible for assessing existing social presence, creating strategic roadmaps, executing growth campaigns, and aligning content with a high-end brand aesthetic, all while focusing on measurable performance and audience relevance.

Key Responsibilities:

  • Audit and optimize
    existing Instagram accounts for audience relevance, engagement quality, and algorithmic performance.
  • Develop and execute a
    region-specific Instagram growth strategy
    focused on attracting
    genuine, US-based followers
    .
  • Design monthly social media calendars that align with fashion/luxury trends, seasonal campaigns, and brand tone.
  • Collaborate with internal stakeholders (creative, content, analytics) to guide content development (Reels, stories, carousels, etc.).
  • Provide
    hashtag strategies, influencer recommendations, posting schedules
    , and engagement techniques tailored for the US market.
  • Regularly
    monitor, analyze, and report
    on key metrics such as follower growth, engagement rates, geo-demographics, and conversion impact.
  • Recommend and execute
    targeted paid campaigns
    when necessary to amplify visibility and audience relevance.
  • Stay updated on
    US fashion and lifestyle trends
    , Instagram algorithm changes, and competitive benchmarks.

Required Skills & Experience:

  • Minimum
    3 years of hands-on experience
    managing and scaling Instagram accounts in the
    fashion, luxury, or lifestyle
    domain.
  • Demonstrated success in growing
    authentic followers in the US region
    , not through bots or inorganic methods.
  • Deep understanding of
    Instagram Reels, stories, algorithm behaviors, and content performance metrics
    .
  • Strong ability to define and communicate
    content strategies and visual direction
    in collaboration with designers.
  • Experience running and optimizing
    Instagram Ads and influencer collaborations
    .
  • Knowledge of social media analytics tools (Meta Insights, Sprout, Later, Hootsuite, etc.).
  • Strong communication and reporting skills, with a data-driven approach to decision-making.
  • Prior experience working with
    DTC brands or e-commerce companies
    in the fashion/luxury space is highly desirable.

What We're Looking For:

  • A strategic thinker who can take ownership from day one.
  • Someone who understands
    luxury fashion consumers in the US
    — their behavior, preferences, and triggers.
  • Not just someone who can "post," but someone who can
    build a digital identity and grow influence
    authentically.
  • Professionalism, transparency, and ability to work independently under minimal supervision.

Engagement Type:

  • Freelance / Part-Time Consultant
  • Initial 3-month engagement, with the possibility of extension based on performance and outcomes
  • Remote (must be available to work and report in IST or EST time windows occasionally)

To Apply:

Please send your
portfolio, Instagram accounts you've worked on
, and a brief note on your
approach to growing region-specific followers
to:

Subject line:
Digital Marketing Consultant – Instagram Specialist

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