Marketing Manager

2 days ago

Mumbai, Maharashtra, India SPJIMR SP Jain Institute of Management & Research Full time ₹ 8,00,000 - ₹ 12,00,000 per year

A Manager in the 'Program Marketing- Full time programs' department will have below job responsibilities: Create awareness and brand recall of full-time programmes, however from time to time other responsibilities may be given.Develop marketing plan and execute effectively achieving program objective

Co-ordinate with Program Leadership Team and other internal and external stakeholders

Responsible for generating leads and applications through various sources

Managing end-to-end digital campaigns in co-ordination with agency

Developing marketing collaterals such as brochures, creatives, videos, print advt and many more

Managing and developing content for social media handles of programme

Implement outreach plan pan India promoting programme in institutes, coaching centres and corporates

Effective utilization of marketing budget

Benchmarking and Competitor Analysis - monitoring activities, recent trends, market research

Qualification: Post graduate, preferably an MBA with Marketing specialization/ Digital marketing

Experience: 4-5 years of relevant experience in marketing (Experience in education sector domain preferred) Skills/Capabilities required: Knowledge of editorial practices including writing, copyediting and proofreading

Strong oral & written communication and presentation skills; good command over spoken and written EnglishAbility to articulate information to the target audience with excellent presentation skills

Ability to build detailed project plans and get buy in from multiple stakeholders

Familiarity with the event planning process and event marketing

Ability to work independently to meet expected deadlines and schedules

Proven ability to develop and deliver a comprehensive marketing programme that achieves results.Ability to manage multiple projects simultaneously will be an added advantage.Interested candidates can share their resumes on *************

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