Digital Marketing Executive

2 weeks ago

Ahmedabad, Gujarat, India Prudent Corporate Advisory Services Ltd. Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Prudent Corporate Advisory Services Ltd is looking for a Paid Marketing Executive at Ahmedabad location.

Responsibilities

  • Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
  • Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
  • Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
  • Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
  • Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
  • Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
  • Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

  • 2 + years of experience in performance marketing / digital marketing, preferably in B2B or in Finance sector.
  • Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.
  • Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
  • Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
  • Ability to manage budgets effectively and deliver measurable business outcomes.
  • Strong communication and collaboration skills.
  • Bachelor's degree in Marketing, Business, or a related field
  • Certifications in Google Ads or Facebook Blueprint are a plus

If interested, Kindly share your updated CV on

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