Marketing Manager

1 day ago

Delhi, Delhi, India Alive Wellness Clinics Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role:
Marketing Manager (Aesthetic clinic - Healthcare)

Location:
Lajpat Nagar, Delhi

Experience:
10+ years

Industry:
Aesthetic / Dermatology / Healthcare

Role Overview:

We are seeking a
Marketing Manager
to lead the marketing function of our aesthetic healthcare clinic. The ideal candidate will have hands-on experience in
performance marketing, social media management, branding, and communications
, along with a deep understanding of the aesthetic/healthcare consumer journey. This role requires a blend of analytical thinking, creativity, and strong project management skills.

Key Responsibilities:

1. Performance Marketing

  • Plan and optimize campaigns across Google, Meta, and other digital platforms.
  • Monitor KPIs, manage marketing budgets, and drive consistent lead generation for aesthetic services.
  • Analyse campaign performance, prepare reports, and implement data-driven improvements.

2. Social Media Management

  • Create and manage content calendars across Instagram, Facebook, YouTube, and LinkedIn.
  • Oversee content creation—reels, videos, patient success stories, clinic updates, and educational posts.
  • Grow social media presence through engaging campaigns, contests, collaborations, and trending formats.

3. Branding & Communications

  • Build and maintain a strong brand identity for the clinic.
  • Ensure consistent messaging across all platforms—digital, print, and in-clinic branding.
  • Draft and manage communication for campaigns, PR activities, patient education, newsletters, and internal communications.

4. Influencer & Collaboration Initiatives

  • Identify and collaborate with relevant influencers, KOLs, bloggers, and content creators.
  • Manage event promotions, partnerships, and co-branded activities.

5. Website & CRM Management

  • Coordinate with the tech/website team for updates, SEO optimization, and landing pages.
  • Oversee CRM journeys, promotional automation, WhatsApp/email campaigns, and patient engagement flows.

6. Market Research & Strategy

  • Conduct competitor analysis and track industry trends in the aesthetics and skincare sectors.
  • Develop 360° marketing strategies to increase brand visibility, footfalls, and patient conversions.

Required Skills & Qualifications

  • Bachelor's/Master's degree in Marketing, Mass Communication, or a related field.
  • 10+ years of experience, preferably in
    aesthetic, wellness, dermatology, or healthcare marketing
    .
  • Strong knowledge of
    Google Ads, Meta Ads, SEO, and analytics platforms
    .
  • Excellent communication, copywriting, and storytelling skills.
  • Ability to lead campaigns end-to-end and work cross-functionally.
  • Creative thinking with a strong aesthetic sense.

What We Offer:

  • Opportunity to build and elevate a premium aesthetic healthcare brand.
  • Dynamic and creative work environment.
  • Competitive compensation and performance-based incentives.

Interested candidates can apply or share their CVs

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