Senior Digital Marketing Specialist

1 week ago

Chennai, Tamil Nadu, India inbase Full time ₹ 2,40,000 - ₹ 14,40,000 per year
  • Develop and execute a comprehensive social media strategy aligned with the brand's goals, tone, and positioning.
  • Identify target audience personas and tailor platform-specific content strategies.
  • Design influencer marketing plans to drive brand awareness, engagement, and conversions.
  • Establish partnerships with influencers who align with the brand's values and target demographics.
  • Collaborate with content teams to ensure consistent and high-quality social media posts, stories, and campaigns.
  • Oversee creative execution, ensuring posts are on-brand and visually appealing.
  • Plan, execute, and monitor social media campaigns, including organic and paid content.
  • Manage influencer collaborations, including briefing, deliverables, and timely posting.
  • Respond promptly and professionally to user comments, queries, and concerns on all platforms.
  • Foster community engagement and build strong relationships with followers.
  • Build and maintain strong relationships with influencers, ensuring long-term collaboration.
  • Negotiate contracts, budgets, and deliverables for influencer campaigns.
  • Monitor key social media metrics (engagement rate, follower growth, reach, impressions, etc.) and influencer campaign ROI.
  • Use analytics tools to create detailed performance reports.
  • Keep abreast of industry trends and competitor strategies to refine approaches.
  • Identify emerging platforms or content trends for early adoption.
  • Gather audience and influencer feedback to inform future strategies.

Use insights from analytics to optimize ongoing campaigns.

Job Type: Full-time

Pay: From ₹20,000.00 per month

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