Founding Marketing Manager

5 days ago

Bengaluru, Karnataka, India ArivuEdge Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

We're hiring our first marketing leader — a full-stack operator who will lay the foundations of GTM visibility and inbound growth for ArivuEdge.

You'll define
how we show up in the market
— on web, social, and search.

You'll also build the early inbound engine — where strong brand presence translates into qualified partner and customer leads.

This is a builder's role: strategic, hands-on, and deeply cross-functional with BD, product, and leadership.

What You'll Do


1. Lay the Marketing Foundation

  • Build the marketing infrastructure — website, blog, newsletter, and partner pages.
  • Define ArivuEdge's messaging and tone: crisp, credible, technical.
  • Establish a consistent digital presence across LinkedIn, Medium, and other channels relevant to edge/AI ecosystems.
  • Set up the marketing stack: analytics (GA4, GSC), CRM (HubSpot/Apollo), and content calendar.

2. Create the Inbound & Content Engine

  • Develop content that attracts the right audience — OEMs, ISVs, integrators, and edge innovators.
  • Write and manage high-impact assets: blogs, solution briefs, explainer videos, and case stories.
  • Build an SEO baseline: keyword research, pillar topics, and website optimization.
  • Launch 2–3 organic content series that position ArivuEdge as a category thought leader.

3. Enable the Channel Motion

  • Work with BD to design co-marketing kits — decks, one-pagers, and launch templates.
  • Amplify partner announcements, pilots, and proof-of-concepts across owned and shared channels.
  • Build a small partner resource hub to support onboarding and joint GTM visibility.

4. Demand Generation & Growth

  • Experiment with lead-gen campaigns (LinkedIn Ads, newsletters, gated content) to test inbound traction.
  • Track traffic, engagement, and lead-to-demo conversions — set early success metrics.
  • Report on marketing ROI and pipeline influence monthly.

5. Build ArivuEdge's Voice

  • Simplify the complexity of edge computing into clear, relatable messaging.
  • Collaborate with founders and engineers to create narratives that connect technology, outcomes, and vision.
  • Represent the brand at ecosystem events, webinars, and partner showcases.

You'd Be a Great Fit If You:

  • Have 4–7 years in B2B or tech marketing (SaaS, IoT, AI, or Edge preferred).
  • Can build systems from scratch — from website to content engine to lead flow.
  • Know your way around SEO, analytics, and marketing ops tools.
  • Are strong in content strategy, writing, and GTM alignment.
  • Are comfortable in ambiguity and velocity —
    you'll shape the marketing playbook from zero to one.

Think: a
builder-marketer
who can mix strategy with scrappiness — crafting ArivuEdge's early identity while driving awareness that converts into opportunities.

Why ArivuEdge

ArivuEdge is an EdgeOps platform built for the next decade of compute. We help enterprises and OEMs bring cloud-grade reliability to the edge — from security blueprinting to live site operations. In this role:

  • You'll be the founding marketing mind shaping how we grow.
  • You'll work closely with leadership, product, and BD to architect our public voice.
  • You'll own both brand and demand — a rare blend in deep tech.

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