Assistant Manager-Media
2 weeks ago
Role & responsibilities
Role will include Social Media like Content creation & strategizing, agency partnership, New Product development & Digital will include - QR code at store level, website, CRM, NSO, various offers across stores.
Key Responsibilities:
Media Strategy Development
• Craft and implement comprehensive media plans that align with the brands
objectives and effectively target the intended audience.
• Develop and manage a mix of digital and traditional media campaigns aimed
at increasing brand awareness and driving customer engagement.
• Partner with cross-functional teams to ensure media strategies are integrated
with broader marketing goals.
Campaign Management
• Oversee the full lifecycle of media campaigns, including paid advertising,
social media, and content partnerships, from planning to execution.
• Collaborate closely with creative and content teams to create engaging
campaign assets.
• Track campaign budgets, schedules, and performance metrics to ensure
objectives are met.
Social Media Management
• Build and expand the companys social media presence across various
platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Develop compelling content strategies to enhance audience interaction and
grow follower counts.
• Engage with customers on social media, managing interactions to maintain a
positive brand image.
Agency and Vendor Coordination
• Coordinate with external media and PR agencies to execute campaigns,
including media buying, content creation, and distribution.
• Monitor and evaluate agency performance, ensuring high-quality outputs and
cost-efficiency.
Data Analysis and Reporting
• Analyze media campaign performance data to optimize current efforts and
inform future initiatives.
• Generate regular performance reports, providing insights on campaign ROI
and actionable recommendations for management.
• Utilize analytics tools to track key metrics, identify patterns, and guide
strategic decisions.
Brand Management
• Ensure a consistent brand voice is maintained across all media channels.
• Align all content with brand guidelines, ensuring it resonates effectively with
the target audience.
Preferred candidate profile
Requirements:
• Bachelors degree in marketing, Communications, or a related field.
• 4-10 years of experience in media planning, media buying, or social media
management.
• Proficiency with media analytics tools (e.g., Google Analytics, Hootsuite, Sprout
Social).
• Excellent written and verbal communication skills.
• Strong understanding of digital marketing trends and social media platforms.
• Proven ability to manage budgets and optimize spending across media channels
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