AGM - Digital Marketing

3 days ago

Pune, Maharashtra, India 05a72129-16e6-430a-8ab5-cd12d0b7abb8 Full time ₹ 18,00,000 - ₹ 21,60,000 per year

Job Description:-

Key Roles and Responsibilities:

Strategic Focus

  • Develop Maestro online marketing strategy
  • Own the online demand generation performance - including visitors, lead conversion and win conversions for the sales solutions business unit. Optimizing the overall experience to maximize results.
  • Establish as expert and digital marketing thought leader focused on utilizing a portfolio of online marketing tactics such as SEM, SEO, Display Ads, Retargeting, Content Marketing, and others to maximize performance.

Operational Focus

  • Contribute as a main sales channel of the company
  • Coordinate with Sales Development on defining the best leads and ensuring proper follow-up.
  • Ongoing optimization of performance all web pages & forms through ongoing testing.
  • Constant evaluation of new opportunities to generate traffic to our online properties, and maximize conversion rates on those properties.
  • Create and optimize successful campaigns based on data analysis, best practices and understanding of prospect and customer feedback.
  • Accurate and efficient reporting on results to management team and to support performance optimization tactics
  • Ensure desired volume through Online Sales
  • Establish, exercise & monitor any business risks arising in the channel.
  • Contribute of Online Sales in Value (Rs. Cr) and Volume achievement (Units) as per target month on month.
  • Ideate, plan, implement the digital strategy for various brands in Maestro
  • Bring the first mover advantage to drive the brand across innovative platforms.
  • Enhance the user experience on the web with the help of interactivity and user-centric engagement Inform Engage -Interact.
  • Perform website analysis including keyword research and mapping, copy, link structure, site architecture and page elements
  • Work with web development, as needed, to prioritize new projects to extend the online marketing infrastructure.
  • Stay abreast of changes in the online marketing and optimization environment to best serve the objectives of the organization and adjust business plans accordingly

People Focus

  • Recruit, develop and retain staff, partnering with Human Resources.
  • Responsible for managing his/her team by enforcing HR policies and procedures
  • Supervise and manage the performance of the team, ensure annual appraisals and informal performance reviews
  • Coach, mentor, motivate and supervise project team members / contractors and for successful project delivery
  • Identify training needs for the team
  • Responsible to counsel and retain the top/ critical talent and keep the attrition rate low

Perks & Benefits:-

Best in the industry

Contact Details:-

Email Id -

Contact Number

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