Digital Marketing Specialist

1 day ago

Coimbatore, Tamil Nadu, India Sterling CloudWorks Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About Sterling CloudWorks
Sterling CloudWorks is a dynamic digital agency offering comprehensive Website Solutions, Digital Marketing, Creative Design, and Cloud Hosting Services to clients across India, Singapore, and beyond. We help brands grow through strategy, creativity, and performance-driven marketing.

Location:
Coimbatore ( Work from Office)

Company:
Sterling CloudWorks

Transforming Technology. Delivering Excellence.Role Overview

We are seeking a results-driven and strategic
Digital Marketing Manager
to lead our digital campaigns, manage the in-house and outsourced marketing team, drive client success, and ensure measurable growth across all channels — SEO, SEM, Social Media, Email, and more.

Key Responsibilities
Strategy & Planning

  • Develop and execute multi-channel digital marketing strategies for Sterling CloudWorks and its clients
  • Plan campaigns across SEO, SEM, SMM, Email Marketing, Influencer Marketing, and Content Marketing
  • Coordinate with Web, Creative, and Cloud teams for integrated delivery

Team Management

  • Lead a team of content creators, designers, analysts, and platform specialists
  • Assign tasks, review output, and ensure deadlines are met
  • Conduct training and performance evaluations

Client Management

  • Serve as the main point of contact for key clients
  • Understand client objectives, develop briefs, and present campaign strategies
  • Deliver monthly performance reports and improvement plans

Performance Marketing

  • Oversee and optimize ad campaigns on Google, Meta, LinkedIn, and other platforms
  • Implement remarketing, funnel optimization, and A/B testing
  • Ensure positive ROI and lead generation goals

Analytics & Reporting

  • Monitor KPIs like CTR, conversion rate, engagement, CPL/CPA
  • Use tools like Google Analytics, Meta Insights, SEMrush, etc.
  • Create monthly dashboards and actionable insights

Required Qualifications

  • Bachelor's degree in Marketing, Communications, or related field (MBA a plus)
  • 4+ years of hands-on digital marketing experience, preferably in an agency environment
  • Proficiency in tools like Meta Ads Manager, Google Ads, GA4, SEMrush, Canva, Trello
  • Strong leadership, project management, and client communication skills
  • Creative thinker with a data-driven mindset

Preferred Attributes

  • Certification in Google Ads / Meta Blueprint / HubSpot / SEMrush
  • Prior experience working with international clients (Singapore, US, or Australia)
  • Familiarity with WordPress, basic HTML/CSS, or hosting-related services is a bonus
  • Ability to work independently and manage multiple projects simultaneously

Growth Path

  • Next Step
    : Digital Marketing Head / Brand Strategist
  • Exposure to AI-driven marketing tools, international client portfolio, and product marketing initiatives from Sterling CloudWorks

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