Social Media Manager

Job Title : "Sr. Digital Marketing & Social Media Manager (Proven experience in handling Mega & Mid size Spiritual motivational influencers.)"

Location : Andheri, Mumbai

Role & Responsibilities :

● Digital Strategy & Planning: Develop and execute comprehensive digital marketing and social media strategies aligned with our brand's mission and business objectives, with a strong focus on audience growth and engagement within the life/spiritual coaching niche.

● Brand Building & Positioning: Lead the narrative and visual representation of our brand across all digital channels, ensuring consistent messaging that resonates with our target audience and positions us as a leading voice in life and spiritual development.

● Social Media Brand Strategist: Oversee and elevate our social media presence (e.g., Instagram, YouTube, Facebook, LinkedIn, TikTok, X), driving innovative content strategies, community management, and paid social campaigns.

● Podcast Growth & Promotion: Develop and implement strategies to grow our podcast listenership, including cross-promotion, guest outreach, and leveraging podcast content for wider digital distribution.

● Content Marketing Excellence: Guide the creation of engaging and impactful digital content (video, audio, written, visual) that educates, inspires, and connects with our audience, aligning with meditation, mindfulness, and personal growth themes.

● Youth Icon & Influencer Engagement: Identify and collaborate with relevant youth icons, influencers, and thought leaders who align with our brand values, fostering authentic partnerships to expand our reach.

● Performance Analysis & Optimization: Utilize analytics tools to monitor, analyze, and report on the performance of all digital marketing and social media campaigns, identifying trends and opportunities for continuous improvement.

● Team Leadership & Collaboration: Potentially lead and mentor a small team or collaborate closely with content creators, designers, and other stakeholders to ensure seamless execution of strategies.

● Market Research & Trend Spotting: Stay abreast of the latest digital marketing trends, social media algorithms, and competitor activities, particularly within the spiritual and personal development space, to ensure our strategies remain cutting-edge.

● Budget Management: Manage digital marketing and social media budgets effectively, ensuring optimal ROI on all campaigns.

Personal Attributes:

● Bachelor's degree in Marketing, Communications, Business, or a related field.

● 8-12 years of progressive experience in digital marketing and social media management, with a significant portion in a leadership or strategic role.

● Demonstrable experience working with life coaches, motivational speakers/leaders, or brands in the personal development, meditation, or mindfulness space is essential.

● Proven success in building and scaling brands online, with a strong understanding of how to connect with and engage a youth-oriented audience.

● Expertise in developing and executing comprehensive social media strategies across various platforms (Instagram, YouTube, Facebook, LinkedIn, etc).

● Experience with podcast production, promotion, and audience growth strategies.

● Must have proven experience in managing social media for motivational speakers/leaders.

● Must know how to supervise and conduct digital marketing shoots and handle a camera, if needed.

● Strong understanding of SEO, SEM, content marketing, email marketing, and other digital marketing channels.

● Proficiency in using digital marketing and social media analytics tools (e.g., Google Analytics, Meta Business Suite, YouTube Analytics, podcast metrics platforms).

● Exceptional communication, storytelling, and interpersonal skills.

● Creative thinker with a data-driven approach to decision-making.

● Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

● A genuine interest in and understanding of life coaching, spiritual growth, meditation, and personal development philosophies.

Kindly apply to :

Email -

Subject - "Sr. Digital Marketing & Social Media Manager."