BARC MIS Analyst

2 weeks ago

Hyderabad, Telangana, India Tek Tree LLC Full time ₹ 73,000 - ₹ 1,00,000 per year

Job Title:
BARC MIS Analyst

Location:
Hyderabad, India

Industry:
Broadcast Media / Television

Experience Required:
2–5 years

About the Role

We are seeking an experienced
BARC MIS Analyst
with a strong background in television broadcast analytics. The ideal candidate will have hands-on expertise in BARC data interpretation, reporting, and insights generation. This role requires prior experience working with a TV channel or broadcast network, managing end-to-end MIS, ratings analysis, and performance tracking across programs, adex, markets, and competitor sets.

Key Responsibilities

  • Analyze BARC viewership data to generate actionable insights for Programming, Sales, and Leadership teams.
  • Prepare MIS Excel reports, rating summaries, trend charts, and weekly performance dashboards.
  • Conduct detailed market share analysis, time-band analysis, competitor benchmarking, and audience profiling.
  • Provide data-driven insights to support content strategy, FPC planning, promo planning, and campaign effectiveness.
  • Collaborate with the Sales team to deliver insights that enhance ad sales pitches, ROI analysis, and client reporting.
  • Maintain and automate regular BARC and internal MIS reports using Excel, Power BI, Tableau, or similar tools.
  • Validate data accuracy, identify anomalies, and coordinate with BARC teams for issue resolution.
  • Support leadership and sales teams with ad-hoc analysis, forecasting models, performance deep-dives, and strategic recommendations.
  • Track industry trends, channel rankings, and competitor movements to provide weekly intelligence updates.

Required Skills & Experience

  • 2–5 years of experience working with a
    TV channel, broadcast network, or media agency
    .
  • Strong understanding of
    BARC measurement metrics
    (AMAs, TSV, Reach, Impressions, ATS, CVR, etc.).
  • Hands-on experience with
    BARC YUMI
    .
  • Advanced proficiency in
    Excel
    (complex formulas, pivots, lookups, charts).
  • Practical knowledge of data visualization tools like
    Power BI, Tableau, or Google Data Studio
    .
  • Ability to work with large datasets, perform trend analysis, and present insights clearly.
  • Strong communication skills with the ability to simplify complex data for non-technical stakeholders.
  • Detail-oriented, analytical mindset, and ability to thrive in a fast-paced environment.

Good to Have

  • Experience supporting Sales, Programming, or Marketing teams within a TV channel.
  • Knowledge of
    FPC, promo logs, ad-break patterns, and scheduling analytics
    .

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