Digital Marketing Executive
2 weeks ago
Digital Marketing Executive (SEO Specialist)
Company:
Thinkcloudly
Location:
134, Rishabh Vihar, Karkardooma, New Delhi – 110092
Work Type:
Work from Office
Timings:
11:30 AM – 8:00 PM (Monday to Saturday)
Salary:
As per market standards
About Thinkcloudly
Thinkcloudly is a global EdTech company dedicated to delivering job-ready IT training programs and interview preparation courses. Our mission is to empower learners worldwide with hands-on, industry-relevant skills in high-demand technologies.
Role Overview
We are seeking a Digital Marketing Executive with a strong focus on
Search Engine Optimization (SEO)
. The ideal candidate must have a deep understanding of SEO strategy, keyword research, analytics, and campaign execution, along with exposure to paid advertising and email marketing. Experience in the EdTech industry will be an added advantage.
Key Responsibilities:
- Develop and implement effective SEO strategies to increase organic traffic and improve keyword rankings.
- Perform on-page SEO including meta tag creation, internal linking, content optimization, schema markup, and technical SEO audits.
- Execute off-page SEO techniques such as link-building, guest posting, and backlink analysis.
- Conduct comprehensive keyword research and competitor analysis.
- Track, report, and analyze SEO performance using tools like Google Search Console, Google Analytics, SEMrush, and Ahrefs.
- Plan and manage paid marketing campaigns across Google Ads, Facebook Ads, Instagram, and YouTube.
- Create and run targeted email marketing campaigns to support lead generation and nurturing.
- Manage content marketing activities including blog publishing, creative coordination, and social media posts.
- Monitor KPIs such as CTR, bounce rate, CPC, and ROI to continuously optimize campaigns.
Required Skills and Qualifications:
- Minimum 1–2 years of hands-on experience in digital marketing, with a
strong focus on SEO
(both on-page and off-page). - Proficiency with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Ubersuggest.
- Working knowledge of Google Ads and Meta Ads Manager (Facebook and Instagram Ads).
- Experience with email marketing platforms such as Mailchimp, Sendinblue, etc.
- Familiarity with WordPress and basic HTML/CSS for content and SEO updates.
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