Digital Marketing Manager

4 hours ago

Gwalior, Madhya Pradesh, India Star Steps Institute Full time ₹ 1,80,000 - ₹ 5,40,000 per year
  • Strategy Development & Implementation:
  • Develop and execute comprehensive digital marketing strategies aligned with company goals.
  • Conduct market research to understand customer needs, preferences, and competitors' strategies.
  • Campaign Management:
  • Manage digital campaigns across all channels (SEO, SEM, email marketing, social media, content marketing, paid ads).
  • Monitor campaign performance and make data-driven adjustments to maximize results.
  • Collaborate with other departments to ensure cohesive marketing messages.
  • Social Media Management:
  • Oversee social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and emerging platforms.
  • Create and schedule engaging content tailored to each platform and audience.
  • Monitor social media trends and adjust strategies to maintain brand relevance.
  • Optimize website content and digital campaigns for improved search engine rankings.
  • Manage PPC campaigns and other paid advertising initiatives (Google Ads, Facebook Ads, etc.).
  • Analyze search traffic and adjust strategies to improve site traffic and conversions.
  • Content Marketing:
  • Collaborate with content creators to produce high-quality blog posts, videos, and infographics.
  • Ensure content is optimized for SEO and resonates with target audiences.
  • Develop content strategies that drive engagement, conversion, and brand loyalty.
  • Analytics & Reporting:
  • Use Google Analytics, social media insights, and other analytics tools to track key performance indicators (KPIs) such as traffic, engagement, conversions, and ROI.
  • Provide regular reports on campaign performance and suggest improvements based on data insights.
  • Analyze customer behavior to refine marketing strategies.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Work Location: In person

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