Ecommerce Manager

Company Description

Alpino Health Foods is on a mission to promote the love for peanuts by transforming them into healthy and delicious foods. Our products are not only enjoyable but also a great source of protein and essential nutrients. We strive to create innovative peanut-based solutions that contribute to a healthier lifestyle. By reimagining peanuts as versatile food options, Alpino aims to make wellness both accessible and delightful.

About the Role:

We're seeking an experienced and motivated E-commerce Manager to oversee and scale our online business. You'll be responsible for managing the daily operations of our e-commerce platform, driving online sales, ensuring smooth fulfillment, and enhancing the overall customer experience.

This role is ideal for someone who understands the nuances of FMCG and food & beverage products — including shelf life, packaging, and consumer behavior — and can blend operational excellence with digital marketing insight.

Key Responsibilities:

• E-commerce Operations & Website Management
• Manage day-to-day operations of the brand's D2C website (Shopify, WooCommerce, or equivalent).
• Ensure all product listings, images, pricing, and inventory are accurate and up to date.
• Coordinate with the supply chain and warehouse teams to ensure timely and accurate order fulfillment, especially for perishable items.
• Oversee website functionality and integrations with CRM, payment, and logistics tools.
• Collaborate with developers/designers to implement website enhancements and new features.

Sales & Performance Management

• Own and deliver on monthly online revenue and sales targets.
• Monitor and analyze sales performance, customer behavior, and website analytics to identify growth opportunities.
• Optimize product assortment, pricing, and promotions to improve conversion and AOV.
• Implement effective discounting and bundling strategies relevant to F&B purchase behavior.
• Prepare weekly/monthly sales reports and insights for management.

Digital Marketing & Campaign Execution

• Collaborate with marketing teams to execute digital campaigns across Meta, Google, email, and influencer channels.
• Ensure campaign assets and product links are properly configured and tracked.
• Coordinate product launches, seasonal offers, and festivals to maximize visibility and conversions.
• Track and report campaign ROI and traffic performance.

Customer Experience & Retention

• Manage order-to-delivery experience and proactively address customer queries, delays, or complaints.
• Work with the customer service team to improve response time and satisfaction scores.
• Support CRM, email, and WhatsApp marketing to improve retention and repeat purchase rates.
• Analyze customer feedback and product reviews to enhance service quality and product presentation.

Cross-functional Collaboration

• Partner with supply chain, marketing, finance, and operations teams to ensure smooth coordination across all e-commerce touchpoints.
• Collaborate with third-party service providers (couriers, marketplaces, tech vendors) to ensure reliable operations.
• Manage marketplace listings (Amazon, Flipkart, Blinkit, Zepto, BigBasket, etc.) to complement D2C performance.

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing, Business, or related field.
• 3–6 years of experience managing e-commerce operations — ideally in a D2C food, beverage, or FMCG brand.
• Proficiency in Shopify, WooCommerce, Magento, or similar platforms.
• Hands-on experience with Google Analytics, Excel/Sheets, and e-commerce dashboards.
• Strong understanding of digital marketing, sales analytics, and customer journey optimization.
• Excellent communication, coordination, and problem-solving skills.
• Passion for food, wellness, and consumer experience.

What We Offer:

• A chance to manage and grow the digital business of a fast-scaling F&B brand.
• Dynamic, collaborative work environment with end-to-end ownership.
• Competitive salary and performance-linked incentives.
• Opportunity to shape the brand's online customer experience and long-term digital strategy.