Search Engine Optimization Specialist

3 days ago

Chennai, Tamil Nadu, India Hashmato Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Company Description

Hashmato Complete Software Solutions has been a trusted provider of end-to-end Point-of-Sale (POS) technology for the Restaurant (F&B), Retail, and Institutional sectors since 2008. With over a decade of experience, we specialize in delivering integrated backend and frontend systems that streamline operations, optimize costs, and enable scalable business growth. Our comprehensive solution suite covers every critical touchpoint from billing and ordering to inventory management, reporting, integrations, and analytics, all built on a secure and stable cloud infrastructure. We are more than a software provider; we are your technology partner, committed to delivering complete solutions that simplify processes, empower teams, and unlock new growth opportunities.

Responsibilities:

  • Conduct keyword research, competitor analysis, and SEO audits to identify growth opportunities.
  • Develop and implement on-page SEO strategies (meta tags, headings, internal linking, schema, etc.).
  • Optimize website content, landing pages, and blogs for SEO best practices.
  • Manage off-page SEO activities, including link-building, outreach, and backlink strategies.
  • Post and optimize blogs in WordPress, ensuring proper formatting, SEO optimization, and backlink integration.
  • Track, analyze, and report website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
  • Collaborate with content, design, and development teams to ensure SEO-friendly practices.
  • Stay updated on Google algorithm changes and industry trends.
  • Enhance technical SEO elements such as site speed, mobile optimization, and crawlability.

Requirements:

  • 3–5 years of proven SEO experience (agency or in-house).
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
  • Experience with WordPress and content management systems.
  • Strong analytical and reporting skills.
  • Basic knowledge of HTML, CSS, and JavaScript is a plus.
  • Excellent communication and collaboration skills.

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