Marketing Manager

2 days ago

Kaloor Kochi Kerala, India Plumeria international destination management pvt ltd Full time ₹ 18,00,000 - ₹ 36,00,000 per year

Key Responsibilities and Focus Areas

  1. Strategy & Planning

  2. Develop and Oversee Strategy: Create the comprehensive, multi-channel lead generation strategy, including traditional (non-digital) and digital channels (if applicable), aligning it directly with the company's sales targets and revenue goals.

  3. Budget Management: Manage the entire lead generation budget, allocating funds across various channels, tools, and campaigns to maximize Return on Investment (ROI).

  4. Target Definition (ICP/Buyer Persona): Define and refine the Ideal Customer Profile (ICP) and buyer personas to ensure all marketing efforts target the most valuable prospects.

  5. Campaign Management & Execution

  6. Channel Integration: Ensure seamless integration and optimization across all lead sources (e.g., trade shows, direct mail, telemarketing, email campaigns, etc.).

  7. Content Strategy: Work closely with the Content team to define what lead magnets, white papers, case studies, and outreach materials are needed at each stage of the funnel.

  8. Lead Scoring & Nurturing: Design and implement a formal lead scoring model to prioritize leads and develop automated nurturing campaigns to move prospects efficiently through the funnel.

  9. Team & Process Leadership

  10. Team Management: Hire, train, and manage a team of Telemarketing Executives and Lead Generation Specialists.

  11. SLA Definition: Establish the Service Level Agreement (SLA) between Marketing and Sales, defining what constitutes a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL).

  12. Process Optimization: Continuously review the entire lead lifecycle (from raw lead to SQL) to identify bottlenecks and implement process improvements.

  13. Technology & Analytics

  14. CRM & Tools: Oversee the proper configuration and utilization of the CRM (Customer Relationship Management) and marketing automation platforms.

  15. Reporting & Forecasting: Establish key performance indicators (KPIs) and provide regular, accurate reports on lead volume, lead quality, conversion rates, and pipeline value to senior management.
  16. Attribution: Ensure accurate tracking of where leads originate to prove the value and ROI of each marketing channel.

Job Type: Full-time

Pay: ₹25, ₹60,000.00 per month

Work Location: In person

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