Marketing Coordinator

5 days ago

Bawadiya Kalan Bhopal Madhya Pradesh, India BlueNeba Technologies Full time ₹ 1,83,061 - ₹ 3,69,122 per year

Position Overview

We are seeking a dynamic and results-driven Marketing Manager to lead and execute our marketing strategy. The role requires a blend of strategic thinking and hands-on execution to strengthen our brand presence, drive lead generation, and support business growth across digital and offline channels.

Key Responsibilities

  • Strategy & Planning
  • Develop and implement comprehensive marketing plans aligned with company goals.
  • Conduct market research to identify customer trends, competitor activities, and opportunities for growth.
  • Define and monitor key marketing KPIs (leads, engagement, ROI).
  • Brand & Communication
  • Build and maintain a strong brand identity across all platforms (digital, print, events).
  • Craft compelling content for social media, blogs, website, and PR campaigns.
  • Ensure consistent messaging in line with the company's vision and tagline ("Preserving the Planet").
  • Digital Marketing
  • Oversee SEO, SEM, social media, email campaigns, and paid advertising.
  • Manage lead-generation campaigns through Meta Ads, Google Ads, LinkedIn, and WhatsApp.
  • Analyze campaign performance and optimize strategies for higher ROI.
  • Sales Support
  • Design marketing collaterals (brochures, presentations, case studies).
  • Develop customer acquisition and retention campaigns.
  • Collaborate with the sales team to generate quality leads and support conversion.
  • Events & Partnerships
  • Plan and execute participation in trade shows, industry conferences, and awards.
  • Build relationships with media, partners, and channel collaborators.
  • Community engagement initiatives to enhance goodwill.
  • Team & Budget Management
  • Lead and mentor a small team of executives/freelancers.
  • Manage the marketing budget effectively to maximize impact.
  • Liaise with external vendors (designers, agencies, PR firms).

Qualifications & Skills

  • Bachelor's or Master's degree in Marketing, Business Administration, or related field.
  • 2+ years of experience in marketing (preferably in solar/renewable energy, FMCG, or tech).
  • Strong knowledge of digital marketing tools (Google Ads, Meta Business Suite, LinkedIn Ads).
  • Excellent communication, storytelling, and presentation skills.
  • Ability to manage multiple projects and deliver under deadlines.
  • Creative mindset with a data-driven approach.

What We Offer

  • Opportunity to shape the marketing vision of a fast-growing renewable energy company.
  • Exposure to high-impact projects in the clean energy sector.
  • A collaborative and innovative work environment.
  • Competitive salary with performance-linked incentives.

Job Type: Full-time

Pay: ₹18, ₹30,010.29 per month

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 1 year (Required)

Language:

  • English (Required)

Work Location: In person

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