Social Media Manager

2 days ago

Mylapore, Tamil Nadu, India Wanaromah Essential and Perfumes Full time ₹ 1,44,000 - ₹ 2,04,000 per year

Job Title: Social Media & Influencer Marketing Manager

Location: Chennai (On-site)

Brand: Wanaromah Essential & Perfumes

Type: Full-time | 11 AM – 7 PM

About Us

Wanaromah Essential & Perfumes is a luxury perfume house crafting timeless fragrances since 1933. Blending tradition with artistry, we specialize in extrait de parfums, roll-ons, and custom-made fragrances that embody individuality and sophistication. We've showcased at Porsche and Benz events, and our brand continues to grow across India with a loyal niche audience that values craftsmanship and scent storytelling.

We're looking for a creative yet structured Social Media & Influencer Marketing Manager — someone who understands luxury, aesthetics, and digital strategy all at once.

What You'll Do

  • Social Media Management
  • Plan, create, and schedule content across Instagram, Facebook, and Pinterest.
  • Write engaging, brand-aligned captions with a refined, sophisticated tone.
  • Monitor analytics, track engagement, and suggest strategies to increase organic reach.
  • Coordinate with the graphic designer and video editor for visuals when needed.
  • Influencer Marketing
  • Identify and reach out to content creators (barter + paid collaborations).
  • Manage influencer deliverables — reels, stories, reviews, discount codes, and UGC.
  • Track influencer performance and maintain reports.
  • Assist in planning monthly campaigns and gifting programs.
  • Email Marketing
  • Create and schedule basic email campaigns through Shopify Email or Klaviyo.
  • Build customer segments and suggest ideas for seasonal promotions.
  • Track open rates, clicks, and conversions to optimize performance.
  • Team Coordination
  • Work closely with the Marketing Head and Master Perfumer to align content with product launches.
  • Participate in creative brainstorming for upcoming collections, campaigns, and events.

Requirements

  • 1–3 years of experience in social media or digital marketing (luxury, beauty, or fashion brands preferred).
  • Strong understanding of Instagram trends, algorithms, and aesthetic curation.
  • Comfortable using Canva, CapCut, or similar tools for quick edits.
  • Basic knowledge of email marketing platforms (Shopify Email, Klaviyo, or Mailchimp).
  • Good written English; ability to write captions that feel elegant, not robotic.
  • Strong sense of accountability, time management, and creativity.

Bonus Skills

  • Interest in perfumes, beauty, or luxury branding.
  • Basic video editing and photography skills.
  • Understanding of analytics tools and influencer performance metrics.

Perks

  • Work with a heritage brand redefining modern luxury.
  • Creative freedom with direct input on campaign direction.
  • Product samples, team events, and early access to new launches.
  • Opportunities for growth in influencer and brand partnerships.

Salary Range

₹12,000 – ₹17,000/month (based on experience and skill set)

To Apply

Send your resume and social media portfolio (or links to accounts you've managed) to

with the subject line "Social Media Manager – Wanaromah"

Job Type: Full-time

Pay: ₹12, ₹17,000.00 per month

Benefits:

  • Food provided

Work Location: In person

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