Senior Seo Executive
4 days ago
Role & responsibilities
Key Responsibilities
- SEO Strategy & Execution: Implement on-page and off-page SEO strategies aligned with overall marketing goals to boost organic search performance.
- Keyword Research & Optimization: Conduct keyword research to identify growth opportunities and optimize content for improved rankings and visibility.
- Content Optimization: Work closely with the content and design teams to ensure all web content, blogs, and landing pages are SEO-friendly and aligned with target keywords.
- Website Audit & Technical SEO: Perform periodic SEO audits to detect and resolve technical issues such as crawl errors, broken links, site speed, and mobile usability.
- Performance Tracking & Reporting: Monitor keyword rankings, organic traffic, and user behavior using tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush, and prepare regular performance reports.
- Competitor & Market Analysis: Research competitor websites to identify content gaps, backlink opportunities, and SEO trends.
- Link-Building & Outreach: Assist in developing and executing link-building campaigns to improve domain authority and brand visibility.
- Continuous Improvement: Stay updated on search engine algorithm changes and emerging SEO tools and techniques to maintain strong organic performance.
Qualifications
- Bachelors degree in Marketing, Computer Science, IT, E&TC or a related field.
- 2–3 years of hands-on experience in SEO or digital marketing.
- Strong understanding of on-page, off-page, and technical SEO best practices.
- Experience using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent written and verbal communication abilities.
- Knowledge of content marketing and link-building strategies is an advantage.
Key Skills
- Keyword research and SEO strategy execution
• On-page and off-page optimization
• Technical SEO and website audit
• Data interpretation and performance analysis
• Proficiency with SEO tools and analytics platforms
• Competitor and market research
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