Sr. Digital Marketing Executive

Job Title: Sr. Digital Marketing Executive

Company: SG Gurukul

Location: South Tukoganj, Indore (Work From Office)

Job Type: Full-Time

Experience Required: Minimum 1 year (Agency experience preferred)

About Us

SG Gurukul is a fast-growing digital marketing agency based in Indore, offering result-oriented solutions in SEO, Google Ads, YouTube Marketing, Social Media, and WordPress Development. We also run professional training programs in digital marketing, empowering the next generation of marketers.

We work with both Indian and international clients, managing end-to-end digital campaigns with a strong focus on ROI, quality, and timely delivery.

Job Summary

We are looking for a Senior Digital Marketing Specialist with a proven track record of managing successful SEO and paid campaigns, leading teams, handling clients, and mentoring junior executives and students. You will be responsible for planning, executing, and managing performance-driven digital projects using tools like Google Ads, YouTube, SEO platforms, and WordPress, while also mentoring the in-house team and students enrolled in our training programs. This role demands strong strategic thinking, hands-on execution, and the ability to manage a performance-driven team under tight deadlines.

Key Responsibilities

Strategy & Planning

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats.
• Define clear KPIs and monitor key performance indicators to track and optimize marketing effectiveness.

Campaign Management

• Plan, launch, and manage multi-channel digital campaigns including:
• SEO (Search Engine Optimization)
• PPC (Pay-Per-Click Advertising)
• Social Media Marketing (Organic & Paid)
• Email Marketing
• Content Marketing
• Collaborate with design/content teams to create engaging, high-converting creatives.
• Monitor, analyze, and optimize campaigns regularly to ensure maximum ROI.

Website & Content Management

• Oversee company website — ensuring it is user-friendly, responsive, and conversion-optimized.
• Update and manage web content using CMS tools.
• Optimize website for SEO and implement strategies to boost organic traffic and lead conversion.

Team Collaboration & Leadership

• Lead and mentor junior team members (interns or executives) as needed.
• Assign tasks, review work, and provide feedback to ensure quality and consistency.
• Foster a collaborative, innovative, and performance-driven team environment.

Budgeting & Reporting

• Manage and allocate digital marketing budgets across various platforms.
• Track expenditures and campaign costs to ensure efficient use of funds.
• Prepare performance reports and share insights with leadership regularly.

Training & Development

• Support in designing and managing internal digital marketing training programs.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Qualifications & Skills

• Master's degree in Marketing, Business Administration, or related field.
• Minimum 1 year of hands-on experience in digital marketing.
• Solid understanding of SEO, PPC, Google Ads, Meta Ads, email, and social media marketing.
• Experience with tools like Google Analytics, Google Ads, SEMrush, HubSpot, or similar platforms.
• Strong analytical, project management, and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and within a team in a fast-paced environment.

Other Requirements

• Must be comfortable signing a 1-year agreement.
• Open to working in a startup culture with flexibility and ownership mindset.
• Willing to work full-time from our Indore office.

What We Offer

• Opportunity to grow with a young, dynamic startup.
• Fast-track career growth and leadership opportunities.
• Supportive team and an open work culture.

Job Type: Full-time

Pay: ₹300, ₹400,000.00 per year

Work Location: In person