Social Media Manager

2 weeks ago

Jaipur, Rajasthan, India Juniors Group of Companies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role:

We are looking for a highly creative, organized, and kid-brand-savvy Social Media Manager to own and elevate the digital presence of our Elite Kids vertical across Instagram, Facebook, YouTube, and LinkedIn. You will manage high-end kids' talent accounts, drive parent/brand coordination, ideate UGC & EGC content, and provide art direction at runway shows and shoots. Key Responsibilities are as follows:

Social Media Strategy & Management

  • Own and grow Instagram, Facebook, YouTube, and LinkedIn for Juniors Fashion Week brands.
  • Plan, schedule, and publish daily stories, reels, posts, carousels, long-form videos, and professional updates.
  • Manage content calendar, trends, hashtags, and community engagement.
  • Track, analyze, and report performance (reach, engagement, follower growth, conversions).

Elite Kids Talent Account Management

  • Manage individual social media handles of our portfolio kids (Instagram + YouTube).
  • Daily coordination with parents for approvals, scheduling shoots, and content ideas.
  • Liaise with luxury brands for collaborations, gifting, and paid campaigns.
  • Ensure brand safety, child-friendly content guidelines, and legal compliance at all times.

UGC & EGC Content Creation

  • Conceptualize and script Reels, YouTube vlogs, behind-the-scenes, parent testimonials, and runway transformation videos.
  • Ideate fresh, viral-worthy concepts every week that resonate with affluent parents and luxury brands.
  • Shoot and direct simple phone/content camera videos when required.
  • Coordination with employees and make videos and content for social media

Art Direction & On-Ground Execution

  • Provide creative direction and art supervision during runway shows, photoshoots, and brand campaigns.
  • Work closely with the event team, photographers, videographers, and creative agency for cohesive aesthetics.
  • Ensure on-ground content (backstage Reels, stories, highlights) is captured and posted real-time.
  • Act as the bridge between parents, brands, event team, and internal creative team.
  • Negotiate and execute brand integrations, sponsored posts, and ambassador programs.

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