Senior Analyst

4 days ago

Hyderabad, Telangana, India Databeat Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Seeking a role in AdTech/Digital Media, adept in programmatic concepts (UPR Optimization, Header Bidding, GAM). Skilled in SSP platforms for managing programmatic inventory. Analytical with a knack for data exploration and trend-spotting. Detail-oriented, organized, with strong communication and MS Excel proficiency. Thrives in fast-paced, deadline-driven environments, adept at analyzing and presenting data.Programmatic Ad Management: You'll be the maestro behind the programmatic curtain, managing campaigns across various channels like Display, Video, and Native. This involves setting up campaigns in Supply-Side Platforms (SSPs) like Google Ad Manager (GAM), optimizing bids, and managing budgets.

UPR (Unified Pricing Rule) Optimization: You'll be a whiz at UPR, ensuring the right ad is served to the right user at the right price. This involves setting up pricing floors, waterfall tags, and yield optimization strategies to maximize revenue for publishers.

Header Bidding Integration: You'll be well-versed in header bidding, a technique that allows publishers to receive bids from multiple ad exchanges simultaneously. You'll integrate and manage header bidding solutions to ensure publishers get the highest possible yield for their ad inventory.

Data Analysis and Reporting: Data is your superpower You'll be responsible for analyzing campaign performance metrics, such as impressions, clicks, conversions, and cost-per-acquisition (CPA). You'll leverage your data exploration skills to identify trends and make data-driven recommendations for campaign improvement.

Communication and Collaboration: You'll work closely with internal sales and account management teams to understand advertiser goals and translate them into effective programmatic strategies. Excellent communication will be key in presenting data insights and campaign performance to stakeholders.

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